brochure
Americannoun
-
brochures
plural
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
The brochure called it authentic; I called it in need of a paint job and new mats.
From Los Angeles Times ● Sep. 11, 2026
The brochure speaks of "a rare opportunity to acquire a club with an excellent track record of winning promotions to higher divisions".
From BBC ● Aug. 13, 2026
Needing to be unfurled twice, like a travel brochure, the smartphone packs a display measuring 10 inches diagonally when fully opened—almost as big as a standard tablet.
From The Wall Street Journal ● Mar. 31, 2026
What’s more, simply including such important information in a brochure or promotional materials is generally not enough to meet SEC standards.
From MarketWatch ● Mar. 24, 2026
I think of the brochure about Vincent van Gogh and the incredible art that came from his brain.
From "The Sky at Our Feet" by Nadia Hashimi
Customs data from the Maldives shows a paltry amount of exports to Russia between 2022 and 2025—about $2,300 of tuna and $25 in leaflets and brochures.
From The Wall Street Journal ● Sep. 2, 2026
When he studied the brochures of eight CCRCs across the country, the infirmities and dependencies of old age seemed buried.
From MarketWatch ● May 8, 2026
At an overseas education consultancy in the Indian capital, Delhi, students sit with their parents, flipping through brochures from universities in Italy, Germany and Australia.
From BBC ● Apr. 14, 2026
Those direct-mail pieces may not necessarily look like sales brochures.
From MarketWatch ● Oct. 28, 2025
Inside, the living room’s a lobby, with a desk of brochures stacked high and a woman who asks, “May I help you?”
From "The House That Lou Built" by Mae Respicio
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Get a wordDefinitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
