brochure
Americannoun
-
brochures
plural
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
In other words, they must be made at the same time as the testimonial or endorsement, whether it’s in a brochure, advertisement, video presentation or social media.
From MarketWatch ● Mar. 24, 2026
In a sign of the distress that is spreading, the government was distributing a brochure to residents Wednesday, encouraging them to prepare for an unspecified emergency.
From The Wall Street Journal ● Jan. 22, 2026
Thousands of miles from Davos in Nuuk, the Greenlandic capital, government officials unveiled a new brochure giving advice to residents about what to do if there were a "crisis" in the territory.
From BBC ● Jan. 21, 2026
Work on the brochure, titled "Prepared for Crises -- Be Self‑Sufficient for Five Days", began last year "against a backdrop of power outages of varying duration", according to the Greenland government.
From Barron's ● Jan. 21, 2026
"Come on, come on," his mom said, "why you do everything so slow? Here," she handed him a brochure.
From "Eleanor & Park" by Rainbow Rowell
In 2008, when Sallie Mae first started tabulating costs, institutions like NYU and Harvard were charging upward of $50,000 on their brochures, while public schools and two-year programs were charging proportionally less.
From MarketWatch ● Aug. 12, 2026
When he studied the brochures of eight CCRCs across the country, the infirmities and dependencies of old age seemed buried.
From MarketWatch ● May 8, 2026
The book portrays a Notre Dame far different from the scrubbed-and-sophisticated image we see on NBC Saturdays and in recruiting brochures.
From The Wall Street Journal ● Oct. 8, 2025
Accounts on the platforms show glossy brochures of the ship's decks, menus and cabins.
From BBC ● Oct. 3, 2025
All the other subdivisions from the brochures turned out to exist— most of them on the north side of town, which had been totally developed a long time ago.
From "Paper Towns" by John Green
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
