brochure
Americannoun
noun
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
If he’d released The Block Brochure, for example, as free-to-download mixtapes, maybe more people would have listened to them.
From The Guardian • Aug. 4, 2015
Another two albums – History: Function Music and History: Mob Music, made in collaboration with Too $hort – came out in between Block Brochure parts three and four.
From The Guardian • Aug. 4, 2015
Titled “A Brochure for Comprehending the Cultures of the Coalition Forces,” the 28-page leaflet noted that 5,000 copies had been printed.
From New York Times • Sep. 6, 2012
Troise, an auto mechanic in his mid-30s, composed a mimeographed, both-sides-of-one-page exhortation titled "Lavish Brochure."
From Time Magazine Archive
A year ago the experiment was a comparatively untried one and the policy of The Brochure Series was necessarily more or less experimental, but it has now crystalized into fairly settled shape.
From The Brochure Series of Architectural Illustration, Vol. 01, No. 12, December 1895 English Country Houses by Various
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
