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ensure
/ -ˈʃɔː, ɛnˈʃʊə /
verb
(may take a clause as object) to make certain or sure; guarantee
this victory will ensure his happiness
to make safe or secure; protect
Other Word Forms
- ensurer noun
- unensured adjective
Word History and Origins
Origin of ensure1
Example Sentences
The report recommends that trusts introduce arrangements for monitoring and complying with the rules, and for the Department of Health to ensure they are doing so.
At the very least, that would ensure the Scots end their October camp second in the group and mean they cannot be caught by Belarus, who are bottom without a point.
"We understand the real pressure on household budgets and have worked to keep increases to a minimum, while still ensuring there is funding to deliver essential improvements at reasonable cost."
Hamas said the negotiations were "responsible and serious" and called on the US and other mediators to ensure that Israel implements the deal "without disavowal or delay".
In confirming the announcement, Hamas said it would "end the war in Gaza, ensure the complete withdrawal of the occupation forces, allow the entry of humanitarian aid, and implement a prisoner exchange".
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When To Use
Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance. Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure.It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root sēcūrus, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.Here’s a quick cheat sheet to remember the most common uses of each word:ensure = make sureinsure = cover with insuranceassure = reassureHere’s an example of ensure, insure, and assure used correctly in a sentence.Example: She assured me that the company has ensured that every employee has the opportunity to be insured.Want to learn more? Read the full breakdown of the difference between ensure, insure, and assure.
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