flack

¹

[flak]

noun

1. press agent.

2. publicity.

verb (used without object)

1. to serve as a press agent or publicist.

   to flack for a new rock group.

verb (used with object)

1. to promote; publicize.

   to flack a new record.

flack

²

[flak]

noun

1. flak.

flack

¹

/ flæk /

noun

1. a press or publicity agent

flack

²

/ flæk /

noun

1. a variant spelling of flak

Word History and Origins

Origin of flack¹

1935–40; said to be after Gene Flack, a movie publicity agent

Word History and Origins

Origin of flack¹

C20: of unknown origin

Example Sentences

I know I’m going to get a lot of flack because I drink a Red Bull in the morning, but that’s what I drink.

From Los Angeles Times

My daughters didn’t give him any flack, and he didn’t make room for it.

From Los Angeles Times

That hands the loudest and largest megaphones to CEOs and their PR flacks and leaves actual citizens with laryngitis from straining to be heard above the profit-making din.

From Salon

One supporter said "we might have opened up for some flack with the roundabout link", while others commented on the continued use of "Dons" in the design.

From BBC

Post-”Succession” Jeremy Strong might get a lot of flack for his method approach to roles, but his brand of severity works perfectly for the sickening depiction of Roy Cohn in “The Apprentice.”

From Salon

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