influencer
Americannoun
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a person or thing that influences.
The most powerful influencer of beliefs is direct experience.
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a person who has the power to influence many people, as through social media or traditional media.
Companies look for Facebook influencers who can promote their brand.
Etymology
Origin of influencer
First recorded in 1660–70; influence ( def. ) + -er 1 ( def. )
Explanation
Someone who uses their online reputation to prompt people to buy things is an influencer. Don't spend all your money on an expensive sweater just because it looked great on an influencer! Influencers are online celebrities, most of whom found their fame on social media platforms. The most popular influencers hold a lot of clout, whether they're publicizing a lifestyle, demonstrating a gadget, or modeling clothing. These internet stars can make a lot of money promoting products for big companies by using their influence over their followers. In addition to this recent definition of influencer, you can also use it for anyone who holds sway over other people's opinions or actions.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Self-proclaimed misogynist influencer Andrew Tate and other manosphere figures started overwhelming the then-20-year-old's social media feeds about four years ago.
From BBC ● Oct. 16, 2026
Two of Musk’s most incisive critics, his ex-wife Justine Musk and former right-wing influencer Ashley St. Clair, describe him as a gaslighter and a nuke, respectively.
From Salon ● Oct. 16, 2026
They also launched legal action against a French influencer on Twitch who urged his hundreds of thousands of followers to take part in the demonstration "war zone".
From Barron's ● Oct. 16, 2026
But it also hopes to reach more doom-scrolling customers via affiliate and influencer marketing programs as well as digital advertising, according to co-founder TJ Driver.
From The Wall Street Journal ● Oct. 13, 2026
As an influencer of legislatures, he stands easily first in ability and achievement.
From The Boss and the Machine; a chronicle of the politicians and party organization by Samuel Peter Orth
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