Showing results for "logos"

• plural of logo.

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• logos
  logos

  noun

  the rational principle that governs and develops the universe.
• Logos
  Logos

  noun

  Christian theol the divine Word; the second person of the Trinity incarnate in the person of Jesus

logos

American  

[loh-gos, -gohs, log-os] / ˈloʊ gɒs, -goʊs, ˈlɒg ɒs /

noun

1. (often initial capital letter) the rational principle that governs and develops the universe.

2. Theology. the divine word or reason incarnate in Jesus Christ. John 1:1–14.

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Logos ¹ British  

/ ˈlɒɡɒs /

noun

1. Christian theol the divine Word; the second person of the Trinity incarnate in the person of Jesus

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logos ² British  

/ ˈlɒɡɒs /

noun

1. philosophy reason or the rational principle expressed in words and things, argument, or justification; esp personified as the source of order in the universe

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Etymology

Origin of logos

First recorded in 1580–90; from Greek lógos “word, saying; speech, discourse; thought, reckoning; proportion, ratio,” derivative of légein “to choose, gather; recount, tell over, speak”; cf. lection

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Compare meaning

How does logos compare to similar and commonly confused words? Explore the most common comparisons:

• ethos vs. logos

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Explanation

In rhetoric, logos is a method of persuading someone using reason and logic. If you convince your grandpa that climate change is real by showing him scientific data, you're using logos. Philosophers have used the term logos since ancient times. Aristotle was the first to define the word as "reasoned discourse," and considered it one of the major forms of persuasion. Christians adopted logos to mean "the word of God," and Jungian psychology labels the rational part of the human mind as logos. Logos is a Greek word meaning "word, discourse, or reason," and it's the root of logic.

Example Sentences

See Examples For:

logos Logos

The BBC also contacted a number of healthcare organisations whose logos appeared on Synetal Solutions' website as examples of employers where graduates had worked.

From BBC ● Oct. 15, 2026

“The unauthorized use of our restaurant premises, signage, logos, or any other proprietary elements in your content may constitute a violation of our intellectual property rights.”

From Los Angeles Times ● Sep. 30, 2026

Commercial logos, banners and tent-like structures are also prohibited.

From Salon ● Sep. 27, 2026

There are no logos or company names, though, since competitors have operations running side-by-side.

From The Wall Street Journal ● Sep. 19, 2026

Waiting at the airport were two black SUVs with Disney logos, and thirty minutes later, they pulled up in front of the Magic Kingdom.

From "Millionaires for the Month" by Stacey McAnulty

Logos and wording many times take your eye away from the action you are trying to convey in pictures.

From BBC ● Dec. 29, 2023

We all have to assume there is a Logos for there to be logic.

From Washington Times ● Jun. 14, 2023

Logos and branding are the territory occupied by Fear of God’s sub-label Essentials — the approachable and affordable everyday clothes that fly off shelves and represent the majority of the company’s business.

From Los Angeles Times ● Apr. 25, 2023

Logos can be trademarked, but designs must be distinctive to be patented, and basics like bodysuits, jumpsuits and leggings might not reach that bar.

From Washington Post ● Mar. 22, 2023

Logos moves forward, but it leaps over gaps, sidles past obstacles, and—confronted with disaster— shouts, “Look! It’s Hailey’s Comet!” and bolts for the exit.

From "Words Like Loaded Pistols" by Sam Leith

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