Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Printing. logotype.
By shortening of logotype or logogram
< Greek lógos word ( see logos), spelled as if an acronym
< Greek logo-, combining form of lógos logos
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
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One of Thailand's biggest beer brands, Singha is recognised internationally for its golden lion logo and partnerships with sports giants Chelsea FC and the Haas Formula One team.
From Barron's • May 25, 2026
The court heard the accompanying paperwork had been typed using a typewriter on paper embossed with an antiques dealers' logo – and even a nine-pence stamp.
From BBC • May 22, 2026
Agents took cellphones and laptops, as well as T-shirts and skateboard decks with the logo for VC Defensa, a volunteer-based group that has been documenting immigration raids and detentions in Ventura County.
From Los Angeles Times • May 19, 2026
A Toyota logo appears prominently throughout the show’s trailer.
From Salon • May 18, 2026
Dozens of people in crisp white lab coats with a silver MT logo were working at stations with microscopes, remotely manipulating machines inside glass cubes, using pipettes, typing into computers...all of them busy and focused.
From "Boy 2.0" by Tracey Baptiste
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
