logo
noun
a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
logo
1 American
[loh-goh]
/ ˈloʊ goʊ /
noun
-
logos
plural
-
Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
-
Printing. logotype.
LOGO
2
American
[loh-goh]
/ ˈloʊ goʊ /
noun
Computers.
logo-
3
American
logo-
1
British
combining form
logo
2
British
/ ˈləʊɡəʊ, ˈlɒɡ- /
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of logo1
By shortening of logotype or logogram
Origin of LOGO2
< Greek lógos word ( see logos), spelled as if an acronym
Origin of logo-3
< Greek logo-, combining form of lógos logos
Explanation
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
Vocabulary lists containing logo
Unit 3: Compelling Evidence
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Awkward
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"Ad Power," "Without Commercials," and "What's Wrong with Advertising"
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
They jumped right in, came up with a name, Ricochet, and a logo.
From Los Angeles Times ● Aug. 19, 2026
In the UK, from September uniforms are being limited to three items with a school logo, saving parents an estimated £50 per child.
From BBC ● Aug. 19, 2026
The discount tags have been placed, carefully it seems to me, directly over the Taylor Farms logo, giving the display the slightly furtive quality of merchandise that has recently acquired an unfortunate reputation.
From Salon ● Aug. 14, 2026
Earlier this month, he and other Cracker Barrel executives attended the company’s annual off-site conference in Orlando, Fla., where last year the new logo was unveiled.
From The Wall Street Journal ● Aug. 12, 2026
She was wearing a shirt with a video game logo that Nathan immediately recognized.
From "Healer of the Water Monster" by Brian Young
While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.
From Time Magazine Archive
In the rush for everyone to claim tech-company status, we lost a lot of good shading in many iconic logos: Warner Bros.,
From Slate ● Aug. 21, 2026
Decisions, including whether an item is potentially counterfeit, are made by trained specialists based on objective criteria and specific brand or product characteristics, such as stitching, logos and materials used in the design.
From BBC ● Aug. 11, 2026
The bar is decorated with references to China's AI boom, with logos of the country's major labs on the walls and the menu full of jokes riffing on tech jargon.
From Barron's ● Aug. 10, 2026
At the headquarters of Topstar in Dongguan, a screen displays the logos of its global client base: American manufacturer Jabil, South Korea’s Samsung, Taiwan’s Foxconn and Chinese titans Huawei and CATL.
From The Wall Street Journal ● Aug. 7, 2026
Waiting at the airport were two black SUVs with Disney logos, and thirty minutes later, they pulled up in front of the Magic Kingdom.
From "Millionaires for the Month" by Stacey McAnulty
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
