Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Printing. logotype.
By shortening of logotype or logogram
< Greek lógos word ( see logos), spelled as if an acronym
< Greek logo-, combining form of lógos logos
A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."
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The company updated the brand’s logo and packaging, launched a new marketing campaign targeting millennials and Gen Z consumers and rolled out $1 packs of key donut and cake products.
From The Wall Street Journal • Jul. 8, 2026
Those Social Security cards will feature the Freedom 250 logo and will be issued as part of the Enumeration at Birth program.
From MarketWatch • Jul. 6, 2026
At a private reception for the show’s 50th anniversary at the Rainbow Room last year, Roberts presented Michaels with an antique watch made in 1975 with the SNL 50 logo painted on it.
From The Wall Street Journal • Jul. 2, 2026
Look again at that Knicks video, and you’ll see the Kalshi logo on the fan’s microphone and the dancing robot’s jersey.
From Slate • Jun. 27, 2026
She had perfect skin, and a perfect outfit: white T-shirt with some kind of logo, tucked into her belted jeans.
From "Nine, Ten: A September 11 Story" by Nora Raleigh Baskin
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
