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• logo
  logo

  noun

  a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
• LOGO
  LOGO

  noun

  a high-level programming language widely used to teach children how to use computers.
• logo-
  logo-

  a combining form appearing in loanwords from Greek, where it meant “word,” “speech” (logography ); on this model, used in the formation of new compound words (logotype ).

logo

¹ American  

[loh-goh] / ˈloʊ goʊ /

noun

• logos
  plural

1. Also called logotype. a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

2. Printing. logotype.

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LOGO ² American  

[loh-goh] / ˈloʊ goʊ /

noun

Computers.

1. a high-level programming language widely used to teach children how to use computers.

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logo- ³ American  

1. a combining form appearing in loanwords from Greek, where it meant “word,” “speech” (logography ); on this model, used in the formation of new compound words (logotype ).

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logo- ¹ British  

combining form

1. indicating word or speech

   logogram

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logo ² British  

/ ˈləʊɡəʊ, ˈlɒɡ- /

noun

1. short for logotype

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Other Word Forms

Noun Inflected Forms

• logos
  plural

Etymology

Origin of logo¹

By shortening of logotype or logogram

Origin of LOGO²

< Greek lógos word ( see logos), spelled as if an acronym

Origin of logo-³

< Greek logo-, combining form of lógos logos

Explanation

A logo is a simple design that represents a company, organization, or product. Your college might have a logo composed of a picture of your mascot in your school colors. Just about any company you can think of has a logo, whether it's Apple and its apple or Coca-Cola and its signature red Coke bottle lettering. A logo is meant to immediately convey what the brand is and be memorable enough that you'll think of that brand every time you see the logo. The word has been around since the 1930's, when it's thought to have been shortened from logogram, which combines the Greek logos, "word," with gram, "something written."

Example Sentences

See Examples For:

logo LOGO logos

Earlier this week, Anthropic hosted a limited giveaway of “Clawd” plushies and stickers — a reference to the pixelated crab logo featured in the Claude Code terminal tool.

From MarketWatch ● Oct. 3, 2026

Then the combined company will assume the name and logo of his once small studio.

From Los Angeles Times ● Oct. 2, 2026

It was the logo for the freelancing website Fiverr.

From The Wall Street Journal ● Sep. 16, 2026

Until recently, there was also a logo displayed at the bottom of the website suggesting the business had received a 'Traveler's Choice Award' from review website, TripAdvisor.

From BBC ● Sep. 8, 2026

Mom picked up the creamer and poured some into her coffee mug, which had the restaurant’s logo: an illustration of a cracked egg with a smiley face.

From "From the Desk of Zoe Washington" by Janae Marks

While playing with LOGO, the youngsters learn simple words, the difference between left and right, and geometric concepts that they would not ordinarily encounter until junior high.

From Time Magazine Archive

Easing restrictions on operating a business also would allow the city to use its intellectual property to sell merchandise with city logos, as is done in other cities including New York, Yaroslavsky said.

From Los Angeles Times ● Oct. 1, 2026

Commercial logos, banners and tent-like structures are also prohibited.

From Salon ● Sep. 27, 2026

There are no logos or company names, though, since competitors have operations running side-by-side.

From The Wall Street Journal ● Sep. 19, 2026

The City of London is set to drop more than a century of opposition to companies putting logos on buildings.

From MarketWatch ● Sep. 10, 2026

In the use of commonplaces, you can see where logos and ethos intersect.

From "Words Like Loaded Pistols" by Sam Leith

Related Words

• brand
• emblem
• label
• symbol
• tag