logotype

[law-guh-tahyp, log-uh-]

noun

1. Also called logo. a single piece of type bearing two or more uncombined letters, a syllable, or a word.

2. logo.

logotype

/ ˈlɒɡəʊˌtaɪp /

noun

1. printing a piece of type with several uncombined characters cast on it

2. Also called: logo. a trademark, company emblem, or similar device

Other Word Forms

• logotypy noun

Word History and Origins

Origin of logotype¹

First recorded in 1810–20; logo- + type

Example Sentences

The Chargers have also added a bolt to the “A” in their nickname in the logotype.

Read more on Washington Times

Coach asked permission to use NASA’s 1976-designed, retro red logotype for its collection — an insignia that had not previously been approved for use on merchandise.

Read more on Los Angeles Times

The company leading the experiment, Neberdine Pharmaceutical Biotech, has a logo inspired by Paul Rand’s logotype for I.B.M., its typography dotting the eyes with inviting soft surrealism.

Read more on The New Yorker

Wearing white shirts, sweaters with the school logotype, and navy blue slacks or skirts, the students in the school library looked like typical Tijuana public school students.

Read more on Los Angeles Times

In movies and logotypes, on knickknacks and letterheads, two parallel strokes meant only one thing.

Read more on New York Times

Related Words

• brand 
• emblem 
• label 
• symbol 
• tag