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logotype

American  
[law-guh-tahyp, log-uh-] / ˈlɔ gəˌtaɪp, ˈlɒg ə- /

noun

  1. Also called logo.  a single piece of type bearing two or more uncombined letters, a syllable, or a word.

  2. logo.


logotype British  
/ ˈlɒɡəʊˌtaɪp /

noun

  1. printing a piece of type with several uncombined characters cast on it

  2. Also called: logo.  a trademark, company emblem, or similar device

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of logotype

First recorded in 1810–20; logo- + type

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The company leading the experiment, Neberdine Pharmaceutical Biotech, has a logo inspired by Paul Rand’s logotype for I.B.M., its typography dotting the eyes with inviting soft surrealism.

From The New Yorker • Sep. 21, 2018

Brian McMullen, who designed the Lucky Peach logotype, was the magazine’s first art director, producing its first three issues.

From New York Times • Mar. 17, 2017

ABC's logotype for the Sarajevo Games is more than just clever corporate iconography; it symbolizes the union between television and the Olympics, a continuing love affair between technology and the athletes it covers.

From Time Magazine Archive

To match it, the logotype has been made a degree bolder.

From Time Magazine Archive

The morphotype, or form-print, must hereafter take its place by the side of the logotype, or word-print.

From The Atlantic Monthly, Volume 03, No. 20, June, 1859 by Various

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