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logotype

American  
[law-guh-tahyp, log-uh-] / ˈlɔ gəˌtaɪp, ˈlɒg ə- /

noun

  1. Also called logo.  a single piece of type bearing two or more uncombined letters, a syllable, or a word.

  2. logo.


logotype British  
/ ˈlɒɡəʊˌtaɪp /

noun

  1. printing a piece of type with several uncombined characters cast on it

  2. Also called: logo.  a trademark, company emblem, or similar device

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • logotypy noun

Etymology

Origin of logotype

First recorded in 1810–20; logo- + type

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The Chargers have also added a bolt to the “A” in their nickname in the logotype.

From Washington Times

Coach asked permission to use NASA’s 1976-designed, retro red logotype for its collection — an insignia that had not previously been approved for use on merchandise.

From Los Angeles Times

The company leading the experiment, Neberdine Pharmaceutical Biotech, has a logo inspired by Paul Rand’s logotype for I.B.M., its typography dotting the eyes with inviting soft surrealism.

From The New Yorker

Wearing white shirts, sweaters with the school logotype, and navy blue slacks or skirts, the students in the school library looked like typical Tijuana public school students.

From Los Angeles Times

In movies and logotypes, on knickknacks and letterheads, two parallel strokes meant only one thing.

From New York Times