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logotype

American  
[law-guh-tahyp, log-uh-] / ˈlɔ gəˌtaɪp, ˈlɒg ə- /

noun

  1. Also called logo.  a single piece of type bearing two or more uncombined letters, a syllable, or a word.

  2. logo.


logotype British  
/ ˈlɒɡəʊˌtaɪp /

noun

  1. printing a piece of type with several uncombined characters cast on it

  2. Also called: logo.  a trademark, company emblem, or similar device

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • logotypy noun

Etymology

Origin of logotype

First recorded in 1810–20; logo- + type

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The company leading the experiment, Neberdine Pharmaceutical Biotech, has a logo inspired by Paul Rand’s logotype for I.B.M., its typography dotting the eyes with inviting soft surrealism.

From The New Yorker • Sep. 21, 2018

Brian McMullen, who designed the Lucky Peach logotype, was the magazine’s first art director, producing its first three issues.

From New York Times • Mar. 17, 2017

The righteous and revered late publisher of the New York Times, Adolph Simon Ochs, early suggested that the pregnant logotype be omitted on AP feature stories.

From Time Magazine Archive

Its 32 pages were stapled together and its front page had a brown border, with logotype and box at the left side.

From Time Magazine Archive

The morphotype, or form-print, must hereafter take its place by the side of the logotype, or word-print.

From The Atlantic Monthly, Volume 03, No. 20, June, 1859 by Various