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niche market

British

noun

a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"But even so, I think people in the US are so used to big cars. This will still be a niche market."

From BBC

Although it's very much a niche market, cassettes also saw a 53.8% sales increase to 164,491 units in 2025.

From BBC

Speaking about the decision to cease production, operations manager Andrew Tabel said: "There's so much competition out there, we just couldn't find a high value niche market for it."

From BBC

"British fish and chips is now a very niche market."

From BBC

Profitability remains a distant goal: so far Permafungi operates in a niche market, crafting custom packaging for high-end soap makers.

From Barron's

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023