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patronize

American  
[pey-truh-nahyz, pa‑] / ˈpeɪ trəˌnaɪz, ˈpæ‑ /
especially British, patronise

verb (used with object)

patronizes, present (3rd person singular) patronized, past participle, past patronizing present participle
  1. to give (a store, restaurant, hotel, etc.) one's regular patronage; trade with.

  2. to behave in an offensively condescending manner toward.

    a professor who patronizes his students.

  3. to act as a patron toward (an artist, institution, etc.); support.


patronize British  
/ ˈpætrəˌnaɪz /

verb

  1. to behave or treat in a condescending way

  2. (tr) to act as a patron or patroness by sponsoring or bringing trade to

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does patronize mean? To patronize is to be a customer (or patron) of a business or other establishment. In this sense, patronize most often means to be a paying customer, especially a regular one. However, you can patronize establishments that are not businesses—you can patronize a library, for example. Example: I patronize local shops and restaurants whenever I can in order to support people in my own community, instead of enriching faceless corporations. Patronize also means to act condescendingly toward a person in a way that arrogantly implies that you’re being kind or helpful to that person. This often takes the form of speaking to someone as if they were a child. Someone who acts in this way can be described as patronizing. Example: Don’t patronize me, Jeff—I understand the topic just as well as you do.

Other Word Forms

Derived Forms

Inflected Forms

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of patronize

First recorded in 1580–90; patron + -ize

Explanation

If you patronize a business, you shop there regularly. But if someone patronizes you, it's not so pleasant — they talk to you as if you were inferior or not very intelligent. Patronize comes from Latin patronus "protector, master," related to pater "father." So if you patronize a person, you talk down to them like a father might do to his child or a master to his apprentice. If you want to take an advanced class and your advisor warns you of all the hard work, you can tell him to stop patronizing you — you know a hard class involves hard work. This sounds much better than saying, "I'm not stupid!"

Keep Reading on Vocabulary.com

Vocabulary lists containing patronize

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Who would patronize these houses of financial ill-repute?

From Barron's Apr. 7, 2026

She said she still plans to patronize Cracker Barrel, including during the holidays.

From The Wall Street Journal Dec. 9, 2025

As journalist Madeline Peltz has documented, after that, he “staged more and more debates on college campuses,” focused on generating “bite-sized clips” that showcased how Kirk “would patronize and shame” students, largely young women.

From Salon Nov. 21, 2025

Azuka said it has resonated with audiences who she was keen not to "patronize".

From BBC Mar. 17, 2025

They patronize, they flatter, maybe they wish to comfort themselves.

From "Black Swan Green" by David Mitchell

The opportunity is now for the public to show that it prefers non-idiocy in the media outlets it patronizes and is willing to pay for.

From The Wall Street Journal Jun. 9, 2026

She said the retailers she patronizes include Express, Shein, and Walmart.

From Seattle Times Nov. 22, 2023

Sales of the five-piece Smart Set capsule collection of women’s work wear benefits Smart Works, a charity she patronizes that helps unemployed women find jobs.

From Los Angeles Times Sep. 12, 2019

“Brimstone & Glory’s” greatest grace comes from its subjects, whom Jakovleski neither patronizes nor fetishizes.

From Washington Post Nov. 9, 2017

Thick rugs cover every floor, and paintings from several local artists she patronizes line our walls.

From "We Were Liars" by E. Lockhart

Torres told me in front of Carniceria El Novillo, which he has patronized his entire life.

From Los Angeles Times May 28, 2026

They know when they’re being patronized, even if they don’t always say it.

From Salon Nov. 5, 2025

She said the East was largely misunderstood by West Germans — belittled, patronized and often ignored.

From New York Times Apr. 26, 2024

That number surpassed the 378,518 who patronized Cheney Stadium in 2011, the first season of the ballpark’s remodeled configuration.

From Seattle Times Sep. 25, 2023

I went into a drugstore that I had patronized every day since my arrival.

From "Black Like Me" by John Howard Griffin

I think there’s nothing cooler than when you meet an artist who had a storied career and they seem completely down to earth and easy to talk to, and not condescending or patronizing.

From Los Angeles Times Apr. 30, 2026

You can empathize with your friend without demonizing your own position or patronizing her by saying everything will be OK.

From MarketWatch Mar. 2, 2026

Also, a 2021 study published by the National Bureau of Economic Research documented hostile environments in economics seminars, with female presenters experiencing more interruptions and encountering more patronizing behavior.

From Salon Feb. 28, 2026

Xavier is much older than she is and seems, frankly, somewhat stupid and patronizing, but the narrator is nevertheless tormented by her feelings for him.

From The Wall Street Journal Oct. 17, 2025

In what could not be characterized as other than a patronizing manner, Herbie patted the horse.

From "The Milagro Beanfield War" by John Nichols

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