touting

[tou-ting]

noun

1. the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.

2. Stock Exchange.,  the fraudulent act of promoting an investment while secretly receiving remuneration for doing so.

   The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

adjective

1. vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way.

   Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.

2. Stock Exchange.,  engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so.

   Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Word History and Origins

Origin of touting¹

First recorded in 1970–75; tout ( def. ) + -ing ¹ ( def. ) for the noun senses; tout ( def. ) + -ing ² ( def. ) for the adjective senses

Example Sentences

Detroit carmakers are picking up the banner and touting plans to keep selling big, gas-powered vehicles for the foreseeable future.

Read more on Wall Street Journal

A recent screening of “Evil Unbound” in Beijing was attended by employees from a company who turned up with pamphlets touting the Communist Party.

Read more on Wall Street Journal

Gone are the fiery denunciations from just a few weeks ago attacking American imperialism and touting his courage.

Read more on Wall Street Journal

“California accident victims getting insane payouts,” the anchor says above a banner touting “BREAKING NEWS.”

Read more on Los Angeles Times

When asked their views, multiple fans told BBC Sport that high prices, limited ticket access and touting continue to undermine the matchday experience.

Read more on BBC