advergame

[ ad-ver-geym ]
/ ˈæd vərˌgeɪm /

noun

an online video game that promotes a particular brand, product, or marketing message by integrating it into the game.

Origin of advergame

First recorded in 1995–2000; adver(tisement) + game1

Related forms

advergaming, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019