advergame

[ad-ver-geym]
noun
  1. an online video game that promotes a particular brand, product, or marketing message by integrating it into the game.

Origin of advergame

First recorded in 1995–2000; adver(tisement) + game1
Related formsadvergaming, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018