advergame

American  

[ad-ver-geym] / ˈæd vərˌgeɪm /

noun

1. an online video game that promotes a particular brand, product, or marketing message by integrating it into the game.

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Other Word Forms

• advergaming noun

Etymology

Origin of advergame

First recorded in 1995–2000; adver(tisement) + game ¹

Example Sentences

They were mourning the loss of a cereal-themed advergame created by General Mills.

From Salon

The first widely-recognized advergame was Tapper, a popular "barcade game" released by Anheuser-Busch, which prominently featured the company's logos and products during gameplay.

From Salon

Advergame marketing works specifically because of this level of repetition.

From Salon

And a so-called advergame app called Squashies World, where players match pairs of Squashies by flicking them towards each other, was also banned.

From BBC

Swizzels, which makes Squashies, said the advergame it created was not designed to appeal to children and did not "in any way" encourage children to eat sweets.

From BBC