advertising

American  

[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /

Or advertizing

noun

1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

   to get more customers by advertising.

2. paid announcements; advertisements.

3. the profession of planning, designing, and writing advertisements.

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advertising British  

/ ˈædvəˌtaɪzɪŋ /

noun

1. the promotion of goods or services for sale through impersonal media, such as radio or television

2. the business that specializes in creating such publicity

3. advertisements collectively; publicity

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Other Word Forms

• counteradvertising noun
• proadvertising adjective
• proadvertizing adjective
• self-advertising adjective

Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing ¹

Example Sentences

Anthropic's advertisement broadcast during last week's Super Bowl showed a man asking advice from a conversational AI, which then shoehorns advertising copy for a dating site into its otherwise relevant response.

From Barron's

Heymans says the photographs people often post on Instagram can be "false advertising" because the colours of the Northern Lights are not always visible to the naked eye.

From BBC

Briggs says advertising by private clinics has "blown everything out of proportion."

From BBC

The movement is popular outside Alberta’s biggest cities, such as in central Innisfield, where store owner Casey Sorensen was advertising his pro-independence position on a recent day by wearing a T-shirt of the provincial flag.

From The Wall Street Journal

"Capitalistic societies are driven by advertising, by marketing and special days like Valentine's are a very good opportunity."

From BBC