advertising

Or ad·ver·tiz·ing

[ad-ver-tahy-zing]

noun

1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

   to get more customers by advertising.

2. paid announcements; advertisements.

3. the profession of planning, designing, and writing advertisements.

advertising

/ ˈædvəˌtaɪzɪŋ /

noun

1. the promotion of goods or services for sale through impersonal media, such as radio or television

2. the business that specializes in creating such publicity

3. advertisements collectively; publicity

Other Word Forms

• counteradvertising noun
• proadvertising adjective
• proadvertizing adjective
• self-advertising adjective

Word History and Origins

Origin of advertising¹

First recorded in 1520–30; advertise + -ing ¹

Example Sentences

However, membership growth, pricing adjustments, and increased advertising spend helped improve third-quarter revenue growth.

Read more on Barron's

OpenAI, Perplexity, and Microsoft have been ramping up challenges to Google, which dominates the online search market where it earns most of its revenue through targeted advertising.

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In September, a federal court ruled that Google had maintained an illegal monopoly in search and advertising, but did not require the company to sell Chrome, as was originally requested when the suit was brought.

Read more on Los Angeles Times

The media industry has been rapidly consolidating, as it responds to pressures from the rise of streaming and decline in traditional pay TV audiences and advertising.

Read more on BBC

The Foreign Office has begun a new advertising campaign and updated its travel advice pages to include information on recognising symptoms and reducing risks of methanol poisoning.

Read more on BBC