airtime

Or air time

[air-tahym]

noun

1. the particular time that a program is broadcast or scheduled for broadcast.

   The airtime for the newscast is 10 p.m.

2. the time during which a broadcast takes place.

   The airtime for the new show is from 10 to 10:30 p.m.

3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..

   The company bought three minutes of airtime.

airtime

/ ˈɛəˌtaɪm /

noun

1. the time allocated to a particular programme, item, topic, or type of material on radio or television

2. the time of the start of a radio or television broadcast

Word History and Origins

Origin of airtime¹

First recorded in 1940–45; air ¹ + time

Example Sentences

The agency even shelled out for airtime during an NFL game with an ad explicitly targeting officers.

Read more on Los Angeles Times

But broadcasters were given flexibility on interpreting the rule and there was no requirement that all viewpoints be given equal airtime.

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Broadcasters are still required to give equal airtime to opposing political candidates during elections, but the FCC does not mandate balanced coverage on other issues.

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If you struggle to fill airtime on podcasts about big thoughts, maybe it’s because you haven’t done enough big thinking.

Read more on Slate

"The history and legacy that Ferguson's has is not getting the airtime I think it deserves," he tells me as we chat in his office overlooking the shipyard.

Read more on BBC