airtime
Americannoun
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the particular time that a program is broadcast or scheduled for broadcast.
The airtime for the newscast is 10 p.m.
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the time during which a broadcast takes place.
The airtime for the new show is from 10 to 10:30 p.m.
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a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..
The company bought three minutes of airtime.
noun
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the time allocated to a particular programme, item, topic, or type of material on radio or television
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the time of the start of a radio or television broadcast
Etymology
Origin of airtime
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
There will be at least 12 moments, Six Flags promises, in which riders will experience airtime lifts.
From Los Angeles Times ● Sep. 10, 2026
While that is not a launch announcement, it is evidence that their careers and credibility did not disappear when CBS took away their airtime.
From Salon ● Aug. 8, 2026
“In light of the success of the incretins in weight loss, they don’t get a ton of airtime publicly.”
From Barron's ● Apr. 30, 2026
In 2018, ESPN’s deal was worth exactly $0—which was still somehow an improvement on the days when Ecclestone would buy American airtime to show a handful of Grands Prix on a tape delay.
From The Wall Street Journal ● Apr. 29, 2026
But the big news stations won’t give the Tap-Out the critical airtime it needs—not until there are images that are as dramatic as winds taking off roofs.
From "Dry" by Neal Shusterman and Jarrod Shusterman
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.