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airtime

American  
[air-tahym] / ˈɛərˌtaɪm /
Or air time

noun

  1. the particular time that a program is broadcast or scheduled for broadcast.

    The airtime for the newscast is 10 p.m.

  2. the time during which a broadcast takes place.

    The airtime for the new show is from 10 to 10:30 p.m.

  3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..

    The company bought three minutes of airtime.


airtime British  
/ ˈɛəˌtaɪm /

noun

  1. the time allocated to a particular programme, item, topic, or type of material on radio or television

  2. the time of the start of a radio or television broadcast

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of airtime

First recorded in 1940–45; air 1 + time

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

There will be at least 12 moments, Six Flags promises, in which riders will experience airtime lifts.

From Los Angeles Times Sep. 10, 2026

While that is not a launch announcement, it is evidence that their careers and credibility did not disappear when CBS took away their airtime.

From Salon Aug. 8, 2026

“In light of the success of the incretins in weight loss, they don’t get a ton of airtime publicly.”

From Barron's Apr. 30, 2026

In 2018, ESPN’s deal was worth exactly $0—which was still somehow an improvement on the days when Ecclestone would buy American airtime to show a handful of Grands Prix on a tape delay.

From The Wall Street Journal Apr. 29, 2026

But the big news stations won’t give the Tap-Out the critical airtime it needs—not until there are images that are as dramatic as winds taking off roofs.

From "Dry" by Neal Shusterman and Jarrod Shusterman

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