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airtime

American  
[air-tahym] / ˈɛərˌtaɪm /
Or air time

noun

  1. the particular time that a program is broadcast or scheduled for broadcast.

    The airtime for the newscast is 10 p.m.

  2. the time during which a broadcast takes place.

    The airtime for the new show is from 10 to 10:30 p.m.

  3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..

    The company bought three minutes of airtime.


airtime British  
/ ˈɛəˌtaɪm /

noun

  1. the time allocated to a particular programme, item, topic, or type of material on radio or television

  2. the time of the start of a radio or television broadcast

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of airtime

First recorded in 1940–45; air 1 + time


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

In the churches where I grew up, the Proverbs 31 woman got a great deal of airtime.

From Salon ● Oct. 25, 2026

Lighter topics, such as her love for the US television show "Grey's Anatomy," get airtime too.

From Barron's ● Oct. 19, 2026

He declined to reveal how much he paid for that airtime.

From Los Angeles Times ● Jun. 8, 2026

Henry Slade's booming kick into the corner in the 2017 Premiership semi-final got plenty of airtime in the build-up to the latest instalment of Saracens and Exeter's rivalry.

From BBC ● Jun. 8, 2026

Considerable airtime is devoted to the comfortable lives, by North Korean standards, of defectors living in South Korea, where they receive housing and other subsidies from the government in Seoul.

From "Escape from Camp 14: One Man's Remarkable Odyssey from North Korea to Freedom in the West" by Blaine Harden

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