airtime

American  

[air-tahym] / ˈɛərˌtaɪm /

Or air time

noun

1. the particular time that a program is broadcast or scheduled for broadcast.

   The airtime for the newscast is 10 p.m.

2. the time during which a broadcast takes place.

   The airtime for the new show is from 10 to 10:30 p.m.

3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..

   The company bought three minutes of airtime.

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airtime British  

/ ˈɛəˌtaɪm /

noun

1. the time allocated to a particular programme, item, topic, or type of material on radio or television

2. the time of the start of a radio or television broadcast

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Etymology

Origin of airtime

First recorded in 1940–45; air ¹ + time

Example Sentences

Cognitive diversity is often taken to mean that everyone should be invited to every meeting in the name of inclusion, and that every opinion deserves equal airtime.

From The Wall Street Journal

The lion’s share of ad contracts is typically used to buy TV airtime or spots on social media.

From Salon

Instead it forces Glenda to speak for it, and in contradiction to the message nearly every scene before establishes, by slapping down her neighbor’s feeble excuse for watching a newsmagazine give airtime to the man-eating beast with whom she shared a wall.

From Salon

Thankfully she doesn’t get much airtime, because it’s often a pre-pubescent, darkly comic, rage-induced tragedy when she does.

From Salon

While the totals disclosed in FEC filings represent the total sum spent on advertising, including production costs and the price of airtime, ad agencies typically are paid a percentage of the total spend on advertising, meaning the more a campaign spends, the more advertising consultants make.

From Salon