airtime

American  

[air-tahym] / ˈɛərˌtaɪm /

Or air time

noun

1. the particular time that a program is broadcast or scheduled for broadcast.

   The airtime for the newscast is 10 p.m.

2. the time during which a broadcast takes place.

   The airtime for the new show is from 10 to 10:30 p.m.

3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..

   The company bought three minutes of airtime.

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airtime British  

/ ˈɛəˌtaɪm /

noun

1. the time allocated to a particular programme, item, topic, or type of material on radio or television

2. the time of the start of a radio or television broadcast

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Etymology

Origin of airtime

First recorded in 1940–45; air ¹ + time

Example Sentences

But that jacket gets mere seconds of airtime before it is on to the next jacket, blue, featuring whimsical stitchings of houses, a garment she describes as reminiscent of something you’d find at Anthropologie.

From Slate

Enforcing the rule also would be a major headache for TV stations as all legally qualified candidates on minor party tickets could ask for airtime.

From Los Angeles Times

For two days either side of the election, there was nothing she could do but stay at home - she could only sell prepaid airtime credit, which she says does not "give a commission".

From BBC

People close to Weiss say she since acknowledged she was not familiar with the process where the contents of a news program are distributed for promotional purposes and on-screen TV listings ahead of airtime.

From Los Angeles Times

Some advertisers are paying more than $8 million for just 30 seconds of airtime during this year’s Super Bowl, according to ad buyers.

From The Wall Street Journal