[uh-loo r-ing]


very attractive or tempting; enticing; seductive.
fascinating; charming.

Origin of alluring

First recorded in 1525–35; allure1 + -ing2
Related formsal·lur·ing·ly, adverbal·lur·ing·ness, nounun·al·lur·ing, adjectiveun·al·lur·ing·ly, adverb



verb (used with object), al·lured, al·lur·ing.

to attract or tempt by something flattering or desirable.
to fascinate; charm.

verb (used without object), al·lured, al·lur·ing.

to be attractive or tempting.


fascination; charm; appeal.

Origin of allure

1375–1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure
Related formsal·lur·er, nounun·al·lured, adjective

Synonyms for allure Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for alluring

Contemporary Examples of alluring

Historical Examples of alluring

  • In person he is as beautiful as a snake-fence, as alluring as a stone wall.

    The Fortune Hunter

    Louis Joseph Vance

  • I can turn a deaf ear to enticements the most alluring, and sounds the most insinuating.


    William Godwin

  • One of them was tall and majestic, and the other low, and of a shape and figure the most alluring.


    William Godwin

  • Gibbon said of Lady Elizabeth that she was the most alluring of women.

  • And by her alluring arts she had won her sympathy and confidence.

    Victor's Triumph

    Mrs. E. D. E. N. Southworth

British Dictionary definitions for alluring



enticing; fascinating; attractive
Derived Formsalluringly, adverb



(tr) to entice or tempt (someone) to a person or place or to a course of action; attract


attractiveness; appealthe cottage's allure was its isolation
Derived Formsallurement, nounallurer, noun

Word Origin for allure

C15: from Old French alurer, from lure bait, lure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for alluring

1530s, "action of attracting," verbal noun from allure (v.).


"appealing to desires," 1570s, present participle adjective from allure (v.). Related: Alluringly.



c.1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train a falcon to hunt," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.

Online Etymology Dictionary, © 2010 Douglas Harper