lure
noun
anything that attracts, entices, or allures.
are luring
-
present progressiveof lure.present progressive
Used to describe an ongoing action or state that is currently taking place in the immediate present.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The state’s light regulation and low taxes are luring dozens of big companies.
From Barron's ● Aug. 8, 2026
These days, the social democracies of Europe are luring Americans.
From The Wall Street Journal ● Feb. 26, 2026
By dangling an enticing offer like a 25% discount, companies are luring shoppers into a surveillance infrastructure that tracks their moves in order to discover how much price pain they can tolerate.
From MarketWatch ● Dec. 16, 2025
And it's not just other countries that offer incentives - other US states are luring film production away from Hollywood.
From BBC ● May 5, 2025
Roar of tempest, blinding electric flash, rushing wave, descending spray, creaking timbers, with instinctive ravening of ocean's hungry hordes, are luring, friendly greetings compared to merciless clamor of that receding shore.
From Oswald Langdon or, Pierre and Paul Lanier. A Romance of 1894-1898 by Carson Jay Lee
