Dictionary.com
Thesaurus.com
Synonyms

assertive

American  
[uh-sur-tiv] / əˈsɜr tɪv /

adjective

  1. confidently aggressive or self-assured; positive: aggressive; dogmatic.

    He is too assertive as a salesman.

    Synonyms:
    forward, decisive, forceful
  2. having a distinctive or pronounced taste or aroma.


assertive British  
/ əˈsɜːtɪv /

adjective

  1. confident and direct in claiming one's rights or putting forward one's views

  2. given to making assertions or bold demands; dogmatic or aggressive

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Usage

What does assertive mean? Assertive commonly means confident and direct when trying to get what one wants or saying what one wants to say. It can also mean aggressive, forceful, or having a tendency to make demands. These two meanings are typically applied to people, their personalities, or their actions. Assertive is sometimes also applied to food to mean having a bold flavor. Example: If you want your work to be noticed, you have to be more assertive—you can’t just sit quietly at every meeting.

Other Word Forms

Derived Forms

Etymology

Origin of assertive

First recorded in 1555–65; assert + -ive

Compare meaning

How does assertive compare to similar and commonly confused words? Explore the most common comparisons:

Explanation

If you are upfront about what you want and bold in devising a plan that helps you get it, you could be described as assertive, meaning you act with authority and confidence. English offers many ways to describe getting what you want — demanding, insistent, and pushy are a few of them. People who are assertive aren't as aggressive as those who are demanding and pushy, and they can negotiate a little better than those who are insistent. Use assertive to describe someone who is self-confident enough to make bold statements and forceful actions. The word can also be applied to nonhuman things, like policies and strategies.

Keep Reading on Vocabulary.com

Vocabulary lists containing assertive

Vocabulary.com logo
by dictionary.com

Look it up. Learn it forever.

Remember "assertive" for good with VocabTrainer. Expand your vocabulary effortlessly with personalized learning tools that adapt to your goals.

Take me to Vocabulary.com