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assurance

[ uh-shoor-uhns, -shur- ]
/ əˈʃʊər əns, -ˈʃɜr- /
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noun
a positive declaration intended to give confidence: He received assurances of support for the project.
promise or pledge; guaranty; surety: He gave his assurance that the job would be done.
full confidence; freedom from doubt; certainty: to act in the assurance of success.
freedom from timidity; self-confidence; belief in one's abilities: She acted with speed and assurance.
presumptuous boldness; impudence.
Chiefly British. insurance.
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Origin of assurance

1325–75; Middle English ass(e)ura(u)nce<Middle French ass(e)urance.See assure, -ance

synonym study for assurance

3. See trust. 4. See confidence.

OTHER WORDS FROM assurance

pre·as·sur·ance, noun

WORDS THAT MAY BE CONFUSED WITH assurance

assurance , insurance
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2022

MORE ABOUT ASSURANCE

What does assurance mean?

An assurance is a positive promise, pledge, or guarantee. It is intended to dispel the listener’s doubts and give them confidence.

When we are worried about something, an assurance from a trusted source can ease our anxieties. If you’re nervous about a volcano erupting, a scientist could give you assurance that it’s not meant to blow for 500 more years. The assurance might help you feel more safe and certain.

Example: When Marya’s teacher asked why she hadn’t submitted her assignment, Marya gave an assurance that the essay was on its way.

Where does assurance come from?

The first records of assurance come from around the 1320s. It comes from the Middle French asseurance, which combined the verb “assure” with the suffix “-ance,” making it a noun.

While assurance usually refers to the message or promise that brings confidence, like quality assurance, it can also refer to the confidence itself. In those cases, assurance means certainty. Someone who acts with assurance is bold, and believes in themself.

Did you know … ?

What are some other forms related to assurance?

What are some synonyms for assurance?

What are some words that share a root or word element with assurance

What are some words that often get used in discussing assurance?

What are some words assurance may be commonly confused with?

How is assurance used in real life?

People tend to use assurance very genuinely, to describe the stability and confidence that they hope for themselves or others to have. Their assurance can come from their loved ones, their faith, or themselves. Some people also discuss quality assurance for goods and services.

 

Try using assurance!

Which of the following is NOT a synonym for assurance?

A. guarantee
B. confidence
C. policy
D. certainty

How to use assurance in a sentence

British Dictionary definitions for assurance

assurance
/ (əˈʃʊərəns) /

noun
a statement, assertion, etc, intended to inspire confidence or give encouragementshe was helped by his assurance that she would cope
a promise or pledge of supporthe gave an assurance of help when needed
freedom from doubt; certaintyhis assurance about his own superiority infuriated her
forwardness; impudence
mainly British insurance providing for certainties such as death as contrasted with fire or theft
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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