attractiveness

[uh-trak-tiv-nis]

noun

1. the quality of being pleasing, charming, or alluring, especially in appearance or manner: floral arrangements judged on quality and attractiveness.

   the attractiveness of his kind smile and mellow voice;

   floral arrangements judged on quality and attractiveness.

2. the capacity to arouse interest or engage one's thought, consideration, etc..

   Rarity has increased these coins’ attractiveness to collectors.

Other Word Forms

• unattractiveness noun

Word History and Origins

Origin of attractiveness¹

First recorded in 1620–40; attractive ( def. ) + -ness ( def. )

Example Sentences

We worry that less frequent disclosure of important financial information will reduce the attractiveness of those markets.

Read more on Barron's

By reducing the attractiveness of cash Isas, opponents said there was little evidence that people would shift to stocks and shares Isas instead.

Read more on BBC

Chevron’s investor update seemed to highlight the company’s attractiveness to a broader swath of investors, which hasn’t been easy to accomplish with the energy sector underperforming the broader equity market.

Read more on MarketWatch

A shift has also occurred in the relative attractiveness of saving versus spending as interest rates rise.

Read more on The Wall Street Journal

“HKEX continued to capture the momentum of global diversification and attractiveness of Chinese assets,” the exchange operator said.

Read more on The Wall Street Journal

Related Words

• allure