banner

American  

[ban-er] / ˈbæn ər /

noun

1. the flag of a country, army, troop, etc.

2. an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc.

3. a flag formerly used as the standard of a sovereign, lord, or knight.

4. a sign painted on cloth and hung over a street, entrance, etc..

   Banners at the intersection announced the tennis tournament.

5. anything regarded or displayed as a symbol of principles.

6. Heraldry. a square flag bearing heraldic devices.

7. Also called line, screamer, streamer.  Also called banner line,.  Journalism. a headline extending across the width of a newspaper page, usually across the top of the front page.

8. an open streamer with lettering, towed behind an airplane in flight, for advertising purposes.

9. Also called banner ad.  an advertisement that appears across the top or bottom or along one side of a web page.

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adjective

1. leading or foremost.

   a banner year for crops.

   Synonyms:

   vintage, red-letter, winning, record, notable

banner British  

/ ˈbænə /

noun

1. a long strip of flexible material displaying a slogan, advertisement, etc, esp one suspended between two points

2. a placard or sign carried in a procession or demonstration

3. something that represents a belief or principle

   a commitment to nationalization was the banner of British socialism

4. the flag of a nation, army, etc, used as a standard or ensign

5. (formerly) the standard of an emperor, knight, etc

6. Also called: banner headline.  a large headline in a newspaper, etc, extending across the page, esp the front page

7. an advertisement, often animated, that extends across the width of a web page

8. a square flag, often charged with the arms of its bearer

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verb

1. (tr) (of a newspaper headline) to display (a story) prominently

adjective

1. outstandingly successful

   a banner year for orders

Other Word Forms

• bannered adjective
• bannerless adjective
• bannerlike adjective
• unbannered adjective

Etymology

Origin of banner

1200–50; Middle English banere < Old French baniere < Late Latin bann ( um ) (variant of bandum standard < Germanic, compare Gothic bandwa sign; band ¹ ) + Old French -iere < Latin -āria -ary

Explanation

As you listen to your guests sing to you on your birthday, you may see a long banner, or sign, hanging from the ceiling and announcing in sparkly letters, "Happy Birthday to You!" The noun banner often refers to a long sign that is announcing or advertising something. A banner might declare "Congratulations!" "Free Hot Dogs Here!" or, at a protest, "We're Not Going to Take It Anymore!" Banners have also gone virtual; it's hard to avoid seeing at least one annoying advertising banner across the top of any highly-trafficked website. A banner can also be a flag, as in "The Star Spangled Banner," or a championship banner hanging in a school gym.

Example Sentences

Greenpeace activists scaled a monument in front of Congress at dawn on Wednesday and unfurled a banner urging lawmakers "not to betray the Argentine people."

From Barron's • Apr. 8, 2026

A banner displayed at matches reads: In a country full of towns, cities and uniteds, there is only one Vale - Port Vale.

From BBC • Apr. 3, 2026

Under the banner of what JPMorgan is calling its “American Dream Initiative,” the bank also intends to lend $80 billion—some 10% more than it initially planned—to small companies over the next decade.

From Barron's • Apr. 2, 2026

They showed up for their October 1954 luncheon in gas masks, and on the wall behind them hung a banner reading “Why wait till 1955? We might not even be alive.”

From Los Angeles Times • Mar. 26, 2026

The banner danced up and down with them as they came down surrounded by the crowd.

From "The Sun Also Rises" by Ernest Hemingway

Related Words

• emblem
• headline
• pennant
• streamer