banner

[ban-er]

noun

1. the flag of a country, army, troop, etc.

2. an ensign or the like bearing some device, motto, or slogan, as one carried in religious processions, political demonstrations, etc.

3. a flag formerly used as the standard of a sovereign, lord, or knight.

4. a sign painted on cloth and hung over a street, entrance, etc..

   Banners at the intersection announced the tennis tournament.

5. anything regarded or displayed as a symbol of principles.

6. Heraldry.,  a square flag bearing heraldic devices.

7. Also called line, screamer, streamer. Also called banner line,. Journalism.,  a headline extending across the width of a newspaper page, usually across the top of the front page.

8. an open streamer with lettering, towed behind an airplane in flight, for advertising purposes.

9. Also called banner ad. an advertisement that appears across the top or bottom or along one side of a web page.

adjective

1. leading or foremost.

   a banner year for crops.

   Synonyms: vintage, red-letter, winning, record, notable

banner

/ ˈbænə /

noun

1. a long strip of flexible material displaying a slogan, advertisement, etc, esp one suspended between two points

2. a placard or sign carried in a procession or demonstration

3. something that represents a belief or principle

   a commitment to nationalization was the banner of British socialism

4. the flag of a nation, army, etc, used as a standard or ensign

5. (formerly) the standard of an emperor, knight, etc

6. Also called: banner headline. a large headline in a newspaper, etc, extending across the page, esp the front page

7. an advertisement, often animated, that extends across the width of a web page

8. a square flag, often charged with the arms of its bearer

verb

1. (tr) (of a newspaper headline) to display (a story) prominently

adjective

1. outstandingly successful

   a banner year for orders

Other Word Forms

• bannered adjective
• bannerless adjective
• bannerlike adjective
• unbannered adjective

Word History and Origins

Origin of banner¹

1200–50; Middle English banere < Old French baniere < Late Latin bann ( um ) (variant of bandum standard < Germanic, compare Gothic bandwa sign; band ¹ ) + Old French -iere < Latin -āria -ary

Word History and Origins

Origin of banner¹

C13: from Old French baniere , of Germanic origin; compare Gothic bandwa sign; influenced by Medieval Latin bannum _ban ¹ , bannīre to _banish

Example Sentences

Flares were let off, ticker tape flickered in the air and a stunning tifo rose from the terraces with an accompanying banner reading "For my town, for my club".

Read more on BBC

Stripping out one-time items, earnings were $2.07 a share, and when only accounting for the company’s namesake banner, adjusted earnings were $2.78 a share.

Read more on The Wall Street Journal

Blazedale suggested this year that he do a daily news recap under the “Daily Memo” banner.

Read more on Los Angeles Times

Yet the draft deal bans troops operating under NATO’s banner in Ukraine.

Read more on The Wall Street Journal

Even for people who worry that the Ivy League’s banner game might lose some of its importance, the conference’s first season of playoff eligibility could hardly have shaken out better.

Read more on The Wall Street Journal

Related Words

• emblem 
• headline 
• pennant 
• streamer