bewitch

In his new, expanded edition of Influence, he describes seven principles, or levers, that essentially bewitch our rational minds and lead us to comply without a second thought.

In this episode of the Freakonomics Radio Book Club, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought.

Two years later, bewitched by the area, he launched the social enterprise that would become his life’s work.

That dramatic night, July 27, 2019, marked the peak of weeks of grasshoppers taking to the air after dark and, like moths bewitched by a porchlight, filling the brightly lit streets of the most intensely illuminated city in the United States.