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Synonyms

big idea

American  

noun

Informal.
  1. any plan or proposal that is grandiose, impractical, and usually unsolicited.

    You're always coming around here with your big ideas.

  2. purpose; intention; aim.

    What's the big idea of shouting at me?


Etymology

Origin of big idea

An Americanism dating back to 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

“The Death of Robin Hood’s” one big idea is compelling: History gets written and erased in real time.

From Los Angeles Times Jun. 18, 2026

Presumably whenever a stockpicker—whether investor or analyst—chooses the next big idea, that choice isn’t made cavalierly.

From Barron's Jun. 10, 2026

But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.

From Slate Apr. 23, 2026

And a big idea of my role there is not just to report on results, but to make sure the entire company understands what’s driving it—even understands the financial metrics.

From The Wall Street Journal Mar. 30, 2026

And by the time he had run down the street and up the steps and through the door and upstairs to his room, it wasn’t just a big idea.

From "Frindle" by Andrew Clements

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