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Synonyms

big idea

American  

noun

Informal.
  1. any plan or proposal that is grandiose, impractical, and usually unsolicited.

    You're always coming around here with your big ideas.

  2. purpose; intention; aim.

    What's the big idea of shouting at me?


Etymology

Origin of big idea

An Americanism dating back to 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Fifty years ago, Steve Wozniak knew he built a great personal computer, but the young engineer couldn’t convince his employer, Hewlett-Packard, to buy into the big idea.

From Los Angeles Times • Mar. 30, 2026

And a big idea of my role there is not just to report on results, but to make sure the entire company understands what’s driving it—even understands the financial metrics.

From The Wall Street Journal • Mar. 30, 2026

While waiting for a delayed train on a cold railway station platform back in 2016 a 30-something tech enthusiast had his big idea.

From BBC • Dec. 21, 2024

Still, there’s a very provocative big idea hiding under all theatrics: that once fashion enters the museum and falls into hands of a conservator it becomes an object and effectively “dies.”

From New York Times • May 9, 2024

Last night, just thinking of it again had given me an idea—a big idea.

From "Hope Springs" by Jaime Berry