having or being a brand name: nationally known brand-name food products.
Informal. widely familiar; well-known: Several brand-name personalities will be performing at the benefit.

Origin of brand-name

First recorded in 1920–25

brand name


a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
a product, line of products, or service bearing a widely known brand name.
Informal. a person who is notable or famous, especially in a particular field: The reception was replete with brand names from politics and the arts.

Origin of brand name

First recorded in 1920–25 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for brand-name

Contemporary Examples of brand-name

  • Dr. Joep M. Lange, who died in the crash of Malaysia Airlines Flight 17, was one of a handful of brand-name AIDS experts.

    The Daily Beast logo
    HIV’s Greatest Foe Went Down With MH17

    Kent Sepkowitz

    July 18, 2014

  • This is about brand-name birth control drugs and other devices that some consumers swear off because they are too expensive.

  • Brand-name architect Robert A.M. Stern, a “modern traditionalist,” has yet to unveil the blueprints and models.

    The Daily Beast logo
    George W. Bush: The Makeover

    Lloyd Grove

    September 28, 2009

  • When asked to provide the brand of beer he'd like to drink, this brand-name Harvard professor made a list instead of a choice.

    The Daily Beast logo
    The Beer Summit

    Mark Katz

    July 28, 2009

  • AT&T is again a brand-name, probably because of the iPhone, as much as anything else.

    The Daily Beast logo
    Is Google the Next AOL?

    Peter Osnos

    April 14, 2009

Historical Examples of brand-name

  • It occurred to him, however, that the Double Cross (which was the brand-name of Mason's ranch) might be a pleasant place to visit.

    The Uphill Climb

    B. M. Bower

British Dictionary definitions for brand-name

brand name


another name for brand (def. 2)
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012