Jump To:

• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

brand names plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

---

brand-name ² American  

[brand-neym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

---

brand name British  

noun

1. another name for brand

---

Other Word Forms

Noun Inflected Forms

• brand names
  plural

Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

Example Sentences

But it also blamed its current poor trading on "challenging retail conditions" and its inability to keep the WH Smith brand name.

From BBC • Jul. 1, 2026

I was told that there were a variety of first-line drug treatment options available on the NHS, including Doxylamine Succinate and Pyridoxine Hydrochloride, a drug which goes by the brand name Xonvea in the UK.

From BBC • Jun. 29, 2026

Even more critically, it is the company’s first test of whether enthusiasts will accept a car carrying the brand name but not the revving, powerful, combustion engine that has defined its legacy.

From The Wall Street Journal • May 26, 2026

The group, which owns the Ikea brand name and manages the retailer's product range as well as sourcing, said the cuts were needed to simplify its structure.

From Barron's • May 18, 2026

Rosie is the brand name for a type of chicken raised by Petaluma Poultry.

From "The Omnivore's Dilemma" by Michael Pollan