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Synonyms

brand name

1 American  

noun

  1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

  2. a product, line of products, or service bearing a widely known brand name.

  3. Informal. a person who is notable or famous, especially in a particular field.

    The reception was replete with brand names from politics and the arts.


brand-name 2 American  
[brand-neym] / ˈbrændˌneɪm /

adjective

  1. having or being a brand name.

    nationally known brand-name food products.

  2. Informal. widely familiar; well-known.

    Several brand-name personalities will be performing at the benefit.


brand name British  

noun

  1. another name for brand

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of brand name1

First recorded in 1920–25

Origin of brand-name2

First recorded in 1920–25

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Johnson’s Part D plan only covers Ventolin, for instance, the brand name of the inhaler that she takes.

From Barron's • Mar. 5, 2026

The gloves are weathered and white, their brightness dulled by the decades, with the brand name “reusch” across the knuckles and a big, plum-colored sun on top.

From Los Angeles Times • Feb. 11, 2026

"We're cooked," one social media user posted on X, "the greatest female tennis player of all time is on Ozempic", referring to the brand name of a different GLP-1 drug.

From BBC • Feb. 9, 2026

“Survey results indicate Under Armour’s brand name belongs in the same class of brands such as Lululemon, Jordan, Adidas, Puma, On, Hoka, Skechers and New Balance,” he said.

From MarketWatch • Jan. 5, 2026

Rosie is the brand name for a type of chicken raised by Petaluma Poultry.

From "The Omnivore's Dilemma" by Michael Pollan