brochure
Americannoun
-
brochures
plural
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
Leicester declined to comment on the sale brochure when contacted by BBC Sport.
From BBC ● Aug. 13, 2026
In other words, they must be made at the same time as the testimonial or endorsement, whether it’s in a brochure, advertisement, video presentation or social media.
From MarketWatch ● Mar. 24, 2026
Somaliland claims to have similar geology to Yemen and bills itself in a brochure as "one of the few highly prospective yet under-explored petroleum regions in the world".
From Barron's ● Feb. 25, 2026
The judge sided with the crematorium, ruling that Metz should have better backed up the claim in his brochure.
From The Wall Street Journal ● Feb. 3, 2026
Eisenhowers brochure put forth a vague, practically useless timetable for when the United States might be expected to achieve a variety of objectives in space: “Early,” “Later,” “Still Later,” “And Much Later Still.”
From "Hidden Figures" by Margot Lee Shetterly
A few booths away, leasing managers were handing out brochures for the Byline—a new luxury apartment building.
From The Wall Street Journal ● Sep. 25, 2026
In 2008, when Sallie Mae first started tabulating costs, institutions like NYU and Harvard were charging upward of $50,000 on their brochures, while public schools and two-year programs were charging proportionally less.
From MarketWatch ● Aug. 12, 2026
But Duchamp’s greatest objects are his designs for exhibition brochures and posters, and a masterly wooden chess set from 1918.
From The Wall Street Journal ● May 30, 2026
At the same time, it is not enough to rely solely on separate documentation, such as brochures and paperwork made at the 11th hour.
From MarketWatch ● Mar. 24, 2026
News I sit in Mom’s office for an hour, reading brochures and pamphlets about the Air Force and the Marines.
From "The Crossover" by Kwame Alexander
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
