brochure
Americannoun
-
brochures
plural
noun
Other Word Forms
Noun Inflected Forms
Etymology
Origin of brochure
1755–65; < French, derivative of brocher to stitch (a book). See broach, -ure
Explanation
An organization wishing to advertise its products or services will often create a brochure, a small booklet or folded paper giving brief details about what it's selling. It usually includes illustrations and is made to be eye-catching and easily read. Small booklets or pamphlets used to be stitched together, and from that stitching we get the word brochure, which comes from the French verb brocher, "to stitch," and thus means literally "a stitched work." The word enters English in the mid-18th century. Today brochures of many pages are usually stapled. A common style of brochure is a single sheet, often folded in thirds to make it the right size to fit inside an envelope.
Vocabulary lists containing brochure
Out of My Mind
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List 9
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"Earth (A Gift Shop)," Vocabulary from the short story
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Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
The brochure speaks of "a rare opportunity to acquire a club with an excellent track record of winning promotions to higher divisions".
From BBC ● Aug. 13, 2026
In other words, they must be made at the same time as the testimonial or endorsement, whether it’s in a brochure, advertisement, video presentation or social media.
From MarketWatch ● Mar. 24, 2026
Work on the brochure, titled "Prepared for Crises -- Be Self‑Sufficient for Five Days", began last year "against a backdrop of power outages of varying duration", according to the Greenland government.
From Barron's ● Jan. 21, 2026
The first sign of it was on page 23 of the brochure for the 1989 Ford Thunderbird, which revealed a subtle feature on the car’s instrument panel: a white arrow.
From The Wall Street Journal ● Jan. 3, 2026
Every family is given a small brochure that talks about racism and how the community can work together to make things better.
From "Blended" by Sharon M. Draper
In 2008, when Sallie Mae first started tabulating costs, institutions like NYU and Harvard were charging upward of $50,000 on their brochures, while public schools and two-year programs were charging proportionally less.
From MarketWatch ● Aug. 12, 2026
At the same time, it is not enough to rely solely on separate documentation, such as brochures and paperwork made at the 11th hour.
From MarketWatch ● Mar. 24, 2026
The book portrays a Notre Dame far different from the scrubbed-and-sophisticated image we see on NBC Saturdays and in recruiting brochures.
From The Wall Street Journal ● Oct. 8, 2025
The text suggested that, like most visitors to the state described in tourism brochures as "God's own country" for its scenic beauty, the jet too was finding it hard to leave.
From BBC ● Jul. 3, 2025
Usually if he got mail, it was just postcards or brochures, reminding him about school events or basketball leagues or Boy Scout camp-outs.
From "Found" by Margaret Peterson Haddix
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
