cohesive

Plus, the most interesting pieces to watch are the ones that are cohesive and emphasize musicality and emotion, rather than just a bunch of tricks strung together.

When experts talk about virtual restaurants, they talk about “intelligently leveraging brands” and establishing “brand-cohesive touchpoints.”

So, really, having a central hub that’s taking in and ingesting all these insights across multiple touchpoints and marketing channels is really going to allow you to have that true cohesive experience across different channels.

One is the siloing of business units, and the second is the lack of a cohesive platform that can support both advertising and subscription products.