content marketing

[ kon-tent mahr-ki-ting ]


  1. marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way:

    content marketing through blogs and email newsletters.

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Word History and Origins

Origin of content marketing1

First recorded in 1980–85

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Example Sentences

Optimization isn’t the be-all and end-all of content marketing.

You need a creative and consistent content marketing strategy to convert search engine users.

James Parsons is the founder of Content Powered, a blog management & content marketing company.

Consider how short bits of information better suit the brand’s wider content marketing strategy.

To stay competitive and relevant, a media rep must master any number of skills from search to content marketing to event marketing to social to name just a few – all while understanding his customer’s business.

From Digiday


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