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content marketing
[ kon-tent mahr-ki-ting ]
/ ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /
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noun
marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.
QUIZ
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Fill in the blank: I can’t figure out _____ gave me this gift.
Origin of content marketing
First recorded in 1980–85
Words nearby content marketing
content farm, contention, contentious, contentive, contently, content marketing, contentment, content provider, content warning, content word, conterminous
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023