content marketing

[ kon-tent mahr-ki-ting ]
/ ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.

QUIZZES

BEAT THE DOLDRUMS WITH THIS WORD OF THE DAY QUIZ!

We know you’ll tackle this quiz totis viribus! See how many words from the week of Oct 12–18, 2020 you get right!
Question 1 of 7
What does “Indigenous” mean?

Origin of content marketing

First recorded in 1980–85
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020