Dictionary.com
Thesaurus.com

cross-sell

American  
[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling
  1. to sell or try to sell (similar or related products or services) to an existing customer.


verb (used without object)

cross-sold, cross-selling
  1. to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell 1 ( def. )

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The strategy also stands to benefit from Levi’s plan to open more branded stores, where it can tightly control its visual merchandising and cross-sell full outfits.

From The Wall Street Journal ● Oct. 5, 2026

If your adviser is affiliated with a big bank or other large financial firm, the institution may urge its advisers to cross-sell its product offerings, such as loans and annuities.

From MarketWatch ● Apr. 28, 2026

Large software companies are seeking out the many smaller players to help build out their artificial intelligence offerings, create the ability to cross-sell more products to customers and create more efficient cost structures.

From Barron's ● Dec. 23, 2025

A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.

From The Verge ● Sep. 1, 2022

The strategy is to grow the bank’s ability to cross-sell financial products to its corporate clients, and make better use of its vast balance sheet as European lenders retreat, he said.

From Reuters ● Feb. 11, 2020

Banks with strong wealth management franchises and bancassurance partnerships are best positioned to benefit from increased product cross-selling, they add.

From The Wall Street Journal ● Jun. 29, 2026

AI and the cross-selling of products are driving strong customer retention, the firm said, reiterating an Outperform rating and bumping its price target to $200 from $170.

From Barron's ● May 1, 2026

There are also synergies from acquisitions and strong potential cross-selling opportunities, the analyst adds.

From The Wall Street Journal ● Feb. 24, 2026

She noted that the 18.8% growth in general merchandise reflected market-share gains as well as effective cross-selling from JD.com’s food-delivery initiatives.

From MarketWatch ● Nov. 13, 2025

It requires relatively little capital for the returns it can produce, and can facilitate cross-selling of other services, executives say.

From Reuters ● Feb. 23, 2022

Vocabulary.com logo
by dictionary.com

Dictionary.com's Learning Companion

Go beyond just looking up words.
Remember them forever with VocabTrainer.

Start training