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cross-sell

American  
[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling
  1. to sell or try to sell (similar or related products or services) to an existing customer.


verb (used without object)

cross-sold, cross-selling
  1. to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell 1 ( def. )

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

“The acquisition follows SoundHound’s recent playbook to acquire key customer relationships that SoundHound can cross-sell and upsell driven by interest in its best-of-breed voice-AI platform,” Luria said.

From MarketWatch May 7, 2026

The analysts cite the company’s new three-pillar strategy consisting of the legacy retail footprint serving as a data-harvesting “front door” to cross-sell home installation services and financial services.

From The Wall Street Journal Feb. 25, 2026

Large software companies are seeking out the many smaller players to help build out their artificial intelligence offerings, create the ability to cross-sell more products to customers and create more efficient cost structures.

From Barron's Dec. 23, 2025

A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.

From The Verge Sep. 1, 2022

Externally, Wells was lauded by investors for its ability to cross-sell individual customers multiple products and for its squeaky-clean reputation relative to peers in the wake of the financial crisis.

From Reuters Apr. 10, 2017

AI and the cross-selling of products are driving strong customer retention, the firm said, reiterating an Outperform rating and bumping its price target to $200 from $170.

From Barron's May 1, 2026

The companies said the merger aims to create a leading retirement, life, wealth and asset-management company with improved scale, a more diversified business mix and additional cross-selling opportunities.

From The Wall Street Journal Mar. 26, 2026

There are also synergies from acquisitions and strong potential cross-selling opportunities, the analyst adds.

From The Wall Street Journal Feb. 24, 2026

She noted that the 18.8% growth in general merchandise reflected market-share gains as well as effective cross-selling from JD.com’s food-delivery initiatives.

From MarketWatch Nov. 13, 2025

The company also said on Monday it and Hyundai were assessing other collaboration options, ranging from cross-selling products in selected regions to joint developments in vehicle automation and connectivity.

From Reuters Sep. 19, 2022

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