cross-sell

American  

[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling

1. to sell or try to sell (similar or related products or services) to an existing customer.

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verb (used without object)

cross-sold, cross-selling

1. to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell ¹ ( def. )

Example Sentences

If your adviser is affiliated with a big bank or other large financial firm, the institution may urge its advisers to cross-sell its product offerings, such as loans and annuities.

From MarketWatch • Apr. 28, 2026

“SoFi’s ‘one-stop shop’ is translating into measurable cross-sell and rising engagement,” analysts wrote, borrowing the tagline executives use to describe the business.

From Barron's • Feb. 9, 2026

The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts.

From The Wall Street Journal • Feb. 2, 2026

Tesco's banking operations could be attractive to other lenders because of the opportunity to cross-sell banking products to the grocer's customer base, the first two people said.

From Reuters • Nov. 17, 2023

A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.

From The Verge • Sep. 1, 2022