cross-sell

American  

[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling

1. to sell or try to sell (similar or related products or services) to an existing customer.

---

verb (used without object)

cross-sold, cross-selling

1. to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell ¹ ( def. )

Example Sentences

“SoFi’s ‘one-stop shop’ is translating into measurable cross-sell and rising engagement,” analysts wrote, borrowing the tagline executives use to describe the business.

From Barron's

The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts.

From The Wall Street Journal

Large software companies are seeking out the many smaller players to help build out their artificial intelligence offerings, create the ability to cross-sell more products to customers and create more efficient cost structures.

From Barron's

“Our OSB offerings will continue to provide top of funnel acquisition and cross-sell opportunities for our Hollywood-branded iCasino, which will remain integrated into our OSB product in states where legal, in addition to serving as a standalone iCasino app,” Snowden said.

From MarketWatch

Tesco's banking operations could be attractive to other lenders because of the opportunity to cross-sell banking products to the grocer's customer base, the first two people said.

From Reuters