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customer relationship management

British

noun

CRM. the practice of building a strong relationship between a business and its customers and potential customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Veeva broke off its partnership with Salesforce in 2022 and released Vault CRM, its customer relationship management platform, two years later to replace software it had built using Salesforce technology.

From Barron's

And second, Slack and Tableau were not well integrated and strayed from Salesforce’s core business: customer relationship management, Jaluria said.

From Seattle Times

Last year, Microsoft launched an app called Viva Sales that automates some customer relationship management, or C.R.M., functions across its products, including Teams and Outlook.

From New York Times

Its three top non-China holdings are customer relationship management platform provider Salesforce, food delivery firm DoorDash and gaming and e-commerce company Sea.

From Reuters

The maker of cloud-based customer relationship management software raised its profit forecast for the year.

From Seattle Times

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023