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desirability

  • a word derived from desirable.
    desirable
    adjective
    worth having or wanting; pleasing, excellent, or fine.

Example Sentences

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"Across the Group, we are seeing early signs of progress in brand desirability, commercial momentum and operating performance," chief executive Luca de Meo said in a statement.

From Barron's ● Jul. 28, 2026

“For them, my papers reinforce the desirability of broad diversification — narrow portfolios selected in the absence of such skill have a high likelihood of underperforming the market,” Bessembinder told MarketWatch.

From MarketWatch ● Apr. 14, 2026

In his work, Eastwick argues that desirability is subjective and unpredictable — and that all anyone really wants is a secure attachment bond that sustains them through good and bad seasons.

From Los Angeles Times ● Feb. 12, 2026

“We have plans to strengthen brand desirability, reduce commodity exposure and evolve how we drive profitable growth,” Pablos-Barbier, who took office in January, said.

From The Wall Street Journal ● Feb. 5, 2026

Perhaps it was because Lady Constance’s Fulcrum of Fortune had taken a nosedive, or perhaps it was the foolish pirate outfit—for whatever reason, and despite the desirability of the ticket, Lady Constance found no takers.

From "The Hidden Gallery" by Maryrose Wood