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desirability

  • a word derived from desirable.
    desirable
    adjective
    worth having or wanting; pleasing, excellent, or fine.

Example Sentences

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"Across the Group, we are seeing early signs of progress in brand desirability, commercial momentum and operating performance," chief executive Luca de Meo said in a statement.

From Barron's Jul. 28, 2026

“For them, my papers reinforce the desirability of broad diversification — narrow portfolios selected in the absence of such skill have a high likelihood of underperforming the market,” Bessembinder told MarketWatch.

From MarketWatch Apr. 14, 2026

Executives focused instead on maintaining brand heat, desirability and the ability to push through price increases.

From The Wall Street Journal Apr. 9, 2026

Another element Hudson attributed to their rise in desirability were the cards becoming a "vintage" product to many.

From BBC Jan. 23, 2026

No one else brought up the desirability of using molecular models to help solve the structure.

From "Double Helix" by James D. Watson