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disincentivize

[dis-in-sen-ti-vahyz]

verb (used with object), dis·in·cen·tiv·ized, dis·in·cen·tiv·iz·ing.

to discourage or deter by removing incentives: The expiration of tax credits will disincentivize future participation in the energy-efficiency program.More affordable cholesterol-lowering medication may disincentivize people from adopting a vegetarian diet.

Origin of disincentivize

First recorded in 1985–90; dis-1 + incentivize
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019