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diversification

American  
[dih-vur-suh-fi-key-shuhn, dahy-] / dɪˌvɜr sə fɪˈkeɪ ʃən, daɪ- /

noun

diversifications plural
  1. the act or process of diversifying; state of being diversified.

  2. the act or practice of manufacturing a variety of products, investing in a variety of securities, selling a variety of merchandise, etc., so that a failure in or an economic slump affecting one of them will not be disastrous.


diversification British  
/ daɪˌvɜːsɪfɪˈkeɪʃən /

noun

  1. commerce the practice of varying products, operations, etc, in order to spread risk, expand, exploit spare capacity, etc

  2. (in regional planning policies) the attempt to provide regions with an adequate variety of industries

  3. the act of diversifying

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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Etymology

Origin of diversification

First recorded in 1595–1605, diversification is from the Medieval Latin word dīversificātiōn- (stem of dīversificātiō ). See diversify, -fication

Explanation

Diversification is the opposite of sameness. Use diversification to describe the goal achieved by a store that started with deli sandwiches and now offers gourmet coffee, muffins, soups, and salads. If a group seeks diversification, it wants to attract people of different ages from various backgrounds. If your financial adviser tells you that your stock portfolio needs diversification, this means you need to have stocks from a variety of companies and different industries. In other words, things should be more diverse. Use that to remember how to pronounce the word: Say diverse, then add if-ick-a-shun.

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Vocabulary lists containing diversification

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The increased concentration is an irony given that private funds often market themselves as providing diversification, Vegari said.

From The Wall Street Journal • Jun. 24, 2026

Choose an investment solution that provides broad diversification and a more flexible approach.

From MarketWatch • Jun. 23, 2026

He also likes international stocks and small-caps, which he says trade at a growing discount compared with U.S. large-caps and offer diversification.

From Barron's • Jun. 18, 2026

But "there's so much sovereignty washing, where solutions that are no at all contributing to diversification or resilience are being painted in that light," Gomez said.

From Barron's • Jun. 18, 2026

In short, Polynesia furnishes us with a convincing example of environmentally related diversification of human societies in operation.

From "Guns, Germs, and Steel: The Fates of Human Societies" by Jared M. Diamond

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