- to serve as a press agent or publicist: to flack for a new rock group.
- to promote; publicize: to flack a new record.
Origin of flack1
- antiaircraft fire, especially as experienced by the crews of combat airplanes at which the fire is directed.
- criticism; hostile reaction; abuse: Such an unpopular decision is bound to draw a lot of flak from the press.
Origin of flak
Examples from the Web for flack
Two years later, she got flack for another Castro ad that featured Gadot twerking in a pair of jeans.Gal Gadot’s Wonder Woman: A Hamas-Bashing, Ex-IDF Soldier and Former Miss Israel
July 29, 2014
Republicans in Hollywood seem to get a lot of flack and be a bit marginalized.Robert Duvall on His Storied Career, His New Movie, and Why He’s Ditching the GOP
March 13, 2014
While King got some flack from PETA for the killing, he also got considerable support from the NRA.Ranger Rick and the Coyote
Carol Flake Chapman
September 10, 2011
DB: Did you get any flack from folks who wear WWJD bracelets?Jeff Jarvis Asks: Is Google an Evil Empire?
January 29, 2009
And you also got a lot of flack for those pictures of you posing as a Nazi.Sandra Bullock's Ex Jesse James Opens Up
May 5, 2011
Get some of the servants to give you a description of him, and 'phone it through to Flack at the Yard.The Grell Mystery
"Well, he's a prince compared with Mr. Flack," Delia declared.
"Good-bye, Mr. Flack," said Francie, trying to gain ground from him.
"Well, I was in hopes I could show you something," Mr. Flack said.
"You draw me out and then you gibe at me," Mr. Flack returned.
- mainly US and Canadian a press or publicity agent
- a variant spelling of flak
- anti-aircraft fire or artillery
- informal a great deal of adverse criticism
Word Origin and History for flack
"publicity or press agent," 1945, also as a verb by that year, said to have been coined in show biz magazine "Variety" (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak. There was a Gene Flack who was an advertising executive in the U.S. during the 1940s, but he seems to have sold principally biscuits, not movies.
1938, from German Flak, condensed from Fliegerabwehrkanone, literally "pilot warding-off cannon." Sense of "anti-aircraft fire" is 1940; metaphoric sense of "criticism" is c.1963 in American English.