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Synonyms

flack

1 American  
[flak] / flæk /

verb (used without object)

  1. to serve as a press agent or publicist.

    to flack for a new rock group.

verb (used with object)

  1. to promote; publicize.

    to flack a new record.

flack 2 American  
[flak] / flæk /

noun

  1. flak.


flack 1 British  
/ flæk /

noun

  1. a press or publicity agent

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

flack 2 British  
/ flæk /

noun

  1. a variant spelling of flak

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of flack

1935–40; said to be after Gene Flack, a movie publicity agent

Explanation

If someone gives you flack about wearing shorts in the winter, tell them to chill out. Flack is a criticism. Flack also refers to anti-aircraft guns, and then sometimes it’s spelled flak. Flack as a criticism comes from the military sense, as it feels like an attack. A flack (or flak) jacket will protect your body from projectiles, but it doesn’t protect you from insults. Flack is also a word for a promoter. If you publish a book, you’ll need to flack — or promote it — yourself or hire a professional flack who will convince everyone to buy it. The German root is Fliegerabwehrkanone, "aviator-defense gun."

Keep Reading on Vocabulary.com

Vocabulary lists containing flack

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Then he got another part, and his stunt buddies kind of gave him a little flack for it.

From Salon • Aug. 24, 2024

Before they could speak more than a few words, a flack following the senator handed them business cards and told them to reach out to the office with any questions.

From Slate • Feb. 22, 2024

“Wearing this uniform, you get a lot of flack, and guys are watching you under a microscope as a team,” Davis said.

From Seattle Times • Jan. 5, 2024

“But he’s proven that that kind of nice-guy thing that he gets a little flack for is actually one of the keys to making that all work.”

From Los Angeles Times • Sep. 7, 2023

Dale replied he’d had just about enough of setting by the shipping lane in soup fog for a dozen silvers, a few dogfish, a couple of hake, and what’s more taking flack off his radio.

From "Snow Falling on Cedars: A Novel" by David Guterson