flip side

noun

Informal.

1. the reverse and usually less popular side of a phonograph record.

2. an opposite, reverse, or sharply contrasted side or aspect of something or someone.

   The flip side of their charitable activities is a desire for publicity.

flip side

noun

1. another term for B-side

2. another, less familiar aspect of a person or thing

   the flip side of John Lennon

Word History and Origins

Origin of flip side¹

First recorded in 1945–50

Example Sentences

Misogyny: This is the flip side of obligatory machismo, whereby women are not equal to men; their only value lies in conceiving and nurturing the chosen race.

Read more on Salon

On the flip side, if upcoming data support the case for another cut by the end of the year then Bitcoin and other digital assets could enjoy a significant rebound.

Read more on Barron's

Many Israelis say the joy of seeing the hostages return home is tempered by the knowledge of the flip side of that exchange.

Read more on The Wall Street Journal

On the flip side, lower rates alongside widening credit spreads, continued trade frictions, or a prolonged shutdown could keep shifting the barometer further into risk-off.

Read more on Barron's

The welfare bill that Clinton gleefully signed in August 1996 was the flip side of his elite economic team’s priorities.

Read more on Salon