focus group

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

focus group

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Word History and Origins

Origin of focus group¹

First recorded in 1975–80

Example Sentences

Everytown gathered a focus group of 43 survivors of this type of violence last year, and participants reported that children were witnesses in 43 percent of domestic-violence homicide suicides.

From Salon

“I wish the school or district would do a better job explaining what it means to be chronically absent. It’s not clear to me, and I think many other parents are in the same boat,” said one parent in a focus group.

From Los Angeles Times

Since then, the music scene has ossified to the point where journalist and popular music critic David Masciotra writes, “It is the culture of the pre-packaged interview, the ‘social media consultant,’ the Instagram filter, the carefully parsed public relations-penned announcement, statement, or apology, the focus group tested product, and the imperialistic, hegemonic algorithm, forever directing people what to consume, when to feel, and how to think.”

From Salon

OK, which focus group asked for soap made from Sydney Sweeney’s dirty bathwater?

From Los Angeles Times

It seems the only principle he consistently defends is the last he heard in a focus group.

From BBC