gamify

[gey-muh-fahy]

verb (used with object), gam·i·fied, gam·i·fy·ing.

to turn (an activity or task) into a game or something resembling a game: Many exercise programs have been gamified, with badges and scores. The company develops gamified apps.

Origin of gamify

First recorded in 2000–05; game¹ + -ify

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Wax's company, though, is trying to cash in on the opportunity by helping people "gamify" their sex lives.
Tech Start-Ups Get Their Sexy On
CNBC
February 24, 2014