gimmick
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
gimmicks
-
pluralof gimmick.plural
The grammatical form denoting more than one person, place, thing, or idea.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Financial planners will typically advise customers to keep their finances simple, which would usually include avoiding wasting time on gimmicks.
From MarketWatch ● Sep. 16, 2026
In other words, for now Caniacs are safe in their chicken-finger fiefdom, free from gimmicks in their food—save those for the DJ booth.
From Slate ● Aug. 24, 2026
Ceremonies deemed to be "gimmicks" that risk trivialising the legal act of marriage would not be allowed.
From BBC ● Jul. 24, 2026
It is not simply cumbia, reggaeton, alt-pop, or urbano; it carries a shoegazing moodiness, an emotional fog that makes the genre switches feel less like gimmicks and more like memories changing shape.
From Los Angeles Times ● May 22, 2026
Reilly must have smuggled the pirate gimmicks out of the garage the afternoon before.
From "A Confederacy of Dunces" by John Kennedy Toole
