gimmick
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
gimmicky
-
a word derived from
gimmick.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Published in the London Review of Books, external, Wilson said she "would be ashamed to have written any of this script", describing the film's narrative structure as "gimmicky."
From BBC ● Jul. 28, 2026
I’ve read criticisms of the Doomsday Clock, that it’s gimmicky, like it’s arbitrarily trying to measure something that can’t be defined so easily.
From Salon ● Jun. 15, 2026
A lot of closed funds were gimmicky or just plain silly.
From The Wall Street Journal ● May 5, 2026
“When I sat down with Matthew, I thought, ‘Oh, God, is this a gimmicky thing of getting family members?’” says Fiennes in a separate interview.
From Los Angeles Times ● Mar. 4, 2026
All the cubist stuff was gimmicky, as far as she was concerned.
From "The Glass Castle" by Jeannette Walls
