gimmick
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
gimmicky
-
a word derived from
gimmick.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It has now been six years since the two men spoke, with Ryu going into seclusion and Ken selling out, hawking products like Duracell while signing up for gimmicky bouts unworthy of his talent.
From Los Angeles Times ● Oct. 16, 2026
Avatar Musk, meant to appear like AI slop and spouting commentary culled from the totality of his recorded interviews, is pretty gimmicky.
From Los Angeles Times ● Oct. 9, 2026
In a world awash with gimmicky new exchange-traded funds—more than 1,000 launched in the U.S. just last year—an unflashy idea has found surprising success.
From The Wall Street Journal ● Jun. 30, 2026
I’ve read criticisms of the Doomsday Clock, that it’s gimmicky, like it’s arbitrarily trying to measure something that can’t be defined so easily.
From Salon ● Jun. 15, 2026
All the cubist stuff was gimmicky, as far as she was concerned.
From "The Glass Castle" by Jeannette Walls
