gimmick
[gim-ik]
noun
an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.
a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
Electronics Informal. a capacitor formed by intertwining two insulated wires.
verb (used with object)
to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up): to gimmick up a sports car with chrome and racing stripes.
verb (used without object)
to resort to gimmickry, especially habitually.
RELATED WORDS
contemporary, fashionable, fresh, modern, modernistic, new, novel, popular, unique, neoteric, new-fashioned
Origin of gimmick
An Americanism dating back to 1925–30; origin uncertain
Synonyms for gimmick
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for gimmicky
Contemporary Examples of gimmicky
The gimmicky stuff might get a laugh or two, but as for setting up successful sexytime/actual relationships?
Today we asked whether Ron Paul deriding Secret Service protection as "welfare" was gimmicky or insightful.
Poll Results: Ron Paul Has No Secret Service Protection Because He Can't WinNoah Kristula-Green
March 21, 2012
In contrast, the anti-Romney commercials being aired by the Gingrich campaign are far more complicated, gimmicky, and petty.
Rage shares that ambition, even though its release is gimmicky.
And he attacked the gimmicky politics of Washington in his opening remarks.
gimmick
noun
Word Origin for gimmick
C20: originally US slang, of unknown origin
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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gimmick
Online Etymology Dictionary, © 2010 Douglas Harper