or good will
- friendly disposition; benevolence; kindness.
- cheerful acquiescence or consent.
- Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Origin of goodwill
SynonymsSee more synonyms for goodwill on Thesaurus.com
1. friendliness. See favor.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for goodwill
The company would continue to refund these goodwill refunds.The Insane $11 Billion Scam at Retailers’ Return Desks
December 19, 2014
After all, freeing hostages as goodwill gestures—without a guarantee of some benefit—is not the way the Kim family operates.Why North Korea Released Two Americans
Gordon G. Chang
November 9, 2014
Eventually, it was gifted to Czar Peter the Great as a token of goodwill between the Germans and Russians.The Biggest Art Heist of WWII is Still Unsolved
October 15, 2014
As with a new president, there will likely be a short window of goodwill in which to act.What the GOP Will Do If It Wins Congress
October 3, 2014
Yet the implementation of the action plan relies heavily on the goodwill and partnership of the very governments in question.Forest Whitaker’s New Cause: Child Soldiers
Anna Therese Day
July 13, 2014
Glory to God in the highest, on earth peace, goodwill towards men.'Heroes of the Telegraph
A brave man in misfortune hath ever my goodwill, strike me dumb else!Micah Clarke
Arthur Conan Doyle
One touch of thought or of goodwill would have brushed it away.Howards End
E. M. Forster
Morley made it a point to win the affection and goodwill of his father-in-law.Kent Knowles: Quahaug
Joseph C. Lincoln
On the contrary,” said Lamprocles, “I am very careful to gain the goodwill of all men.
- a feeling of benevolence, approval, and kindly interest
- (modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
- willingness or acquiescence
- accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc