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goodwill

or good will

[ good-wil ]
/ ˈgʊdˈwɪl /
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See synonyms for: goodwill / goodwills on Thesaurus.com

noun
friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
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Origin of goodwill

First recorded before 900; Middle English; Old English gōd willa. See good, will2

synonym study for goodwill

1. See favor.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021

How to use goodwill in a sentence

British Dictionary definitions for goodwill

goodwill
/ (ˌɡʊdˈwɪl) /

noun
a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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