goodwill
or good will
[goo d-wil]
- friendly disposition; benevolence; kindness.
- cheerful acquiescence or consent.
- Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
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Origin of goodwill
Synonyms
See more synonyms for goodwill on Thesaurus.com1. friendliness. See favor.
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for goodwill
Contemporary Examples
The company would continue to refund these goodwill refunds.
After all, freeing hostages as goodwill gestures—without a guarantee of some benefit—is not the way the Kim family operates.
Eventually, it was gifted to Czar Peter the Great as a token of goodwill between the Germans and Russians.
The Biggest Art Heist of WWII is Still UnsolvedOctober 15, 2014
As with a new president, there will likely be a short window of goodwill in which to act.
Yet the implementation of the action plan relies heavily on the goodwill and partnership of the very governments in question.
Historical Examples
Glory to God in the highest, on earth peace, goodwill towards men.'
Heroes of the TelegraphJ. Munro
A brave man in misfortune hath ever my goodwill, strike me dumb else!
Micah ClarkeArthur Conan Doyle
One touch of thought or of goodwill would have brushed it away.
Howards EndE. M. Forster
Morley made it a point to win the affection and goodwill of his father-in-law.
Kent Knowles: QuahaugJoseph C. Lincoln
On the contrary,” said Lamprocles, “I am very careful to gain the goodwill of all men.
goodwill
- a feeling of benevolence, approval, and kindly interest
- (modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
- willingness or acquiescence
- accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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