juice
noun
the natural fluid, fluid content, or liquid part that can be extracted from a plant or one of its parts, especially of a fruit.
Used to describe an action that began in the past, has continued continuously, and is still in progress.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Nabisco unit will launch television advertising featuring Shaquille O'Neal, Eli Manning, Venus Williams and Apolo Ohno in early September.Kraft has been juicing up its investment in Oreo in recent years.
From Chicago Tribune ● Aug. 17, 2011