originate
verb (used without object)
to take its origin or rise; begin; start; arise.
Used to describe an action that began in the past, has continued continuously, and is still in progress.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
She has been originating roles in new plays for 40 years and is accustomed to collaborating with writers and directors in shaping her roles.
From Los Angeles Times ● Oct. 18, 2017