pander
verb (used without object)
to cater to or profit from the weaknesses or vices of others.
Used to describe actions that started in the past and continue into or have direct relevance to the present.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Even when McDonald's has pandered to those who might prefer cheaper options, it hasn't exactly worked out.
From Washington Post