hoka

/ ˈhɒkɑː /

noun

1. another name for red cod

Word History and Origins

Origin of hoka¹

Māori

Example Sentences

Sales of Hoka sneakers, another hot running-shoe brand, are growing slower this year.

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Nike and Hoka owner Deckers Brands have been more cautious in their outlooks, citing hesitant shoppers and rising tariff costs.

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Hoka maker Deckers Outdoor said last month that it expects consumers to act increasingly cautious over the next few months, pressuring its top line as the full effect of tariffs and higher prices comes to the U.S.

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For a company that built its brand around running more than half a century ago, Nike has lost considerable ground to upstart rivals such as On and Hoka in recent years while relying too heavily on its Air Jordan franchise and other classics.

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Deckers Outdoor Corp.’s stock fell to a two-year low Friday after the maker of Ugg boots and Hoka running shoes provided a disappointing full-year outlook as sales in the U.S., its biggest market, continued to decline.

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