hyperlocal

Or hy·per-lo·cal

[hahy-per-loh-kuhl]

adjective

1. relating to or focused on a very small geographical community, as a neighborhood.

   hyperlocal news websites;

   hyperlocal advertising.

Word History and Origins

Origin of hyperlocal¹

First recorded in 1900–05; hyper- + local

Example Sentences

For example, the 150-year-old Hogg Market, a huge Gothic market where one can find everything from parrots to hyperlocal Bandel cheese and Christmas cakes from a Jewish bakery.

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Sue Pascoe, a Palisades resident who lost her home in the Via Bluffs neighborhood and helms a hyperlocal website called Circling the News, said the mayor has made some inroads.

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The once high-growth startup appealed to investors because of its focus on hyperlocal content, but as growth slowed and it lost money, investor confidence in the company waned.

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Still, the company has carved out a hyperlocal niche among other social networks, other analysts said.

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Nextdoor’s turnaround plan focuses on giving users hyperlocal updates, delivering information that helps people solve problems and providing timely notifications.

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