hyperlocal

or hy·per-lo·cal

[ hahy-per-loh-kuhl ]

adjective

relating to or focused on a very small geographical community, as a neighborhood: hyperlocal news websites;hyperlocal advertising.

Origin of hyperlocal

First recorded in 1900–05; hyper- + local

Words Nearby hyperlocal

How to use hyperlocal in a sentence

This staggering helped administrators identify outbreak sites more quickly, as new data were available each day at a hyperlocal level.
How 5 universities tried to handle COVID-19 on campus | Betsy Ladyzhets | February 23, 2021 | Science News
“This collaborative effort is an interesting option for advertisers seeking contextual, hyperlocal marketing campaigns, to supplement existing display advertising,” said MediaCrossing CEO Michael Kalman.
Ad buyers see potential in Gannett-McClatchy local ad network’s pitch to national brands | Sara Guaglione | February 22, 2021 | Digiday
As a self-identified “hyperlocal” platform, Nextdoor tried to provide users with a unique view — and news — about what’s happening in their communities.
How the Covid-19 pandemic broke Nextdoor | Rebecca Heilweil | February 9, 2021 | Vox
This was either because these people had lost their jobs and were looking for ways to earn, or because they sensed an opportunity in the growing trend of hyperlocal demand as physical stores and restaurants remained shut.
India’s freshly minted female entrepreneurs have big hopes from the 2021 budget | Ananya Bhattacharya | January 27, 2021 | Quartz
“This is not your father’s or grandfather’s Patch,” said Doctor, referring to the hyperlocal digital news platform in over 1,000 towns and counties.
‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz | Kayleigh Barber | August 17, 2020 | Digiday

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