hyperlocal

or hy·per-lo·cal

[ hahy-per-loh-kuhl ]

adjective

1. relating to or focused on a very small geographical community, as a neighborhood:

   hyperlocal news websites;

   hyperlocal advertising.

Word History and Origins

Origin of hyperlocal¹

First recorded in 1900–05; hyper- + local

Example Sentences

This staggering helped administrators identify outbreak sites more quickly, as new data were available each day at a hyperlocal level.

From Science News

“This collaborative effort is an interesting option for advertisers seeking contextual, hyperlocal marketing campaigns, to supplement existing display advertising,” said MediaCrossing CEO Michael Kalman.

From Digiday

As a self-identified “hyperlocal” platform, Nextdoor tried to provide users with a unique view — and news — about what’s happening in their communities.

From Vox

This was either because these people had lost their jobs and were looking for ways to earn, or because they sensed an opportunity in the growing trend of hyperlocal demand as physical stores and restaurants remained shut.

From Quartz

“This is not your father’s or grandfather’s Patch,” said Doctor, referring to the hyperlocal digital news platform in over 1,000 towns and counties.

From Digiday