hyperlocal

Or hy·per-lo·cal

[hahy-per-loh-kuhl]

adjective

1. relating to or focused on a very small geographical community, as a neighborhood.

   hyperlocal news websites;

   hyperlocal advertising.

Word History and Origins

Origin of hyperlocal¹

First recorded in 1900–05; hyper- + local

Example Sentences

Housing is also hyperlocal, meaning that even though some markets may be overvalued, others may be seeing sharp price declines due to specific conditions such as a high number of listings.

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Such hyperlocal histories are a crucial resource, a way for particular communities to preserve and chronicle their cultures, as well as a means for marketing their regions to tourists and chance visitors.

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For example, the 150-year-old Hogg Market, a huge Gothic market where one can find everything from parrots to hyperlocal Bandel cheese and Christmas cakes from a Jewish bakery.

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Sue Pascoe, a Palisades resident who lost her home in the Via Bluffs neighborhood and helms a hyperlocal website called Circling the News, said the mayor has made some inroads.

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The once high-growth startup appealed to investors because of its focus on hyperlocal content, but as growth slowed and it lost money, investor confidence in the company waned.

Read more on Los Angeles Times