hyperlocal

American  

[hahy-per-loh-kuhl] / ˌhaɪ pərˈloʊ kəl /

Or hyper-local

adjective

1. relating to or focused on a very small geographical community, as a neighborhood.

   hyperlocal news websites;

   hyperlocal advertising.

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Etymology

Origin of hyperlocal

First recorded in 1900–05; hyper- + local

Example Sentences

The Midwestern city teems with community patrols, hyperlocal rapid-response volunteers and hundreds of informal neighborhood-text networks—part of a protest culture that swelled after George Floyd’s murder to encourage residents to be “observers” who document law-enforcement interactions or rush to unfolding scenes.

From The Wall Street Journal

The commission recommended creating “hyperlocal non-potable water storage” by installing cisterns as parks and schools are rebuilt.

From Los Angeles Times

Housing is also hyperlocal, meaning that even though some markets may be overvalued, others may be seeing sharp price declines due to specific conditions such as a high number of listings.

From MarketWatch

Such hyperlocal histories are a crucial resource, a way for particular communities to preserve and chronicle their cultures, as well as a means for marketing their regions to tourists and chance visitors.

From Slate

For example, the 150-year-old Hogg Market, a huge Gothic market where one can find everything from parrots to hyperlocal Bandel cheese and Christmas cakes from a Jewish bakery.

From BBC