in-app

American  

[in-ap-] / ˈɪnˈæp /

adjective

1. done or appearing within an app, usually on a mobile device: The independent game developer was pulling in $50,000 a day from in-app ads.

   The application was free, but an in-app purchase was necessary to enable translation capabilities.

   The independent game developer was pulling in $50,000 a day from in-app ads.

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adverb

1. within an app.

   All tips paid in-app go to the restaurant, and fees have been waived.

Etymology

Origin of in-app

First recorded in 2000–10; in- ¹ ( def. ) + app ¹ ( def. )

Example Sentences

See Examples For:

in-app

In addition to checking off my goals, I was also heavily encouraged to shop for my bird’s closet, furnish his apartment, and complete the in-app quests.

From Slate ● Sep. 6, 2026

The app is also offering luggage storage in partnership with Bounce and will add in-app car rentals later this summer.

From Los Angeles Times ● May 21, 2026

Fortnite returned to Apple's US App Store in 2025, nearly five years after the iPhone-maker removed it for violating its policies by launching its own in-app payment system.

From BBC ● Mar. 24, 2026

Apple is cutting its commission rate for in-app purchases and paid app transactions in China to 25% from 30% starting Sunday.

From The Wall Street Journal ● Mar. 13, 2026

The only money Benji had spent in the last twenty-four hours was on in-app purchases.

From "Millionaires for the Month" by Stacey McAnulty