in-app

[in-ap-]

adjective

1. done or appearing within an app, usually on a mobile device: The independent game developer was pulling in $50,000 a day from in-app ads.

   The application was free, but an in-app purchase was necessary to enable translation capabilities.

   The independent game developer was pulling in $50,000 a day from in-app ads.

adverb

1. within an app.

   All tips paid in-app go to the restaurant, and fees have been waived.

Word History and Origins

Origin of in-app¹

First recorded in 2000–10; in- ¹ ( def. ) + app ¹ ( def. )

Example Sentences

Meta, which owns the three brands, said it had begun notifying users it believes to be between 13 and 15 years old by text, email and in-app messages that their accounts would start being deactivated from 4 December.

Read more on BBC

Snapchat said it encouraged people to use in-app reporting tools so they can get help quickly.

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Ofcom, the regulator whose job it is to make sure platforms are following the rules, believes many chatbots including Character.ai and the in-app bots of SnapChat and WhatsApp, should be covered by the new laws.

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Many AI companions “have subscription models, where they want you to stay engaged so you keep paying the fee,” he says, adding that some companions offer in-app purchases, like customizing your avatar; the longer you chat, the more likely you may be to buy those upgrades.

Read more on The Wall Street Journal

The Competition Appeals Tribunal found that Apple had abused its dominant position by charging "excessive and unfair" prices in the form of the 30% commission, which it usually levies both on app sales and in-app payments.

Read more on BBC