in-app

American  

[in-ap-] / ˈɪnˈæp /

adjective

1. done or appearing within an app, usually on a mobile device: The independent game developer was pulling in $50,000 a day from in-app ads.

   The application was free, but an in-app purchase was necessary to enable translation capabilities.

   The independent game developer was pulling in $50,000 a day from in-app ads.

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adverb

1. within an app.

   All tips paid in-app go to the restaurant, and fees have been waived.

Etymology

Origin of in-app

First recorded in 2000–10; in- ¹ ( def. ) + app ¹ ( def. )

Example Sentences

The app is also offering luggage storage in partnership with Bounce and will add in-app car rentals later this summer.

From Los Angeles Times • May 21, 2026

The Texas law would have required Apple or Google's app stores to verify users' ages before allowing downloads and mandated that minors obtain parental permission for each app download or in-app purchase.

From Barron's • Dec. 23, 2025

Companies use consumers’ personal information and in-app behavior to determine how they shop and how much they’re willing to spend — and can hike prices as a result.

From MarketWatch • Dec. 17, 2025

The first few episodes are typically free, and then viewers can continue watching through an in-app purchase of virtual tokens or a subscription.

From The Wall Street Journal • Oct. 23, 2025

The only money Benji had spent in the last twenty-four hours was on in-app purchases.

From "Millionaires for the Month" by Stacey McAnulty