in-app

[in-ap-]

adjective

1. done or appearing within an app, usually on a mobile device: The independent game developer was pulling in $50,000 a day from in-app ads.

   The application was free, but an in-app purchase was necessary to enable translation capabilities.

   The independent game developer was pulling in $50,000 a day from in-app ads.

adverb

1. within an app.

   All tips paid in-app go to the restaurant, and fees have been waived.

Word History and Origins

Origin of in-app¹

First recorded in 2000–10; in- ¹ ( def. ) + app ¹ ( def. )

Example Sentences

Rightly or wrongly, the new rules don't cover what kids share with each other on messaging apps, and they don't block risky stunts or challenges or in-app purchases like loot boxes that end up costing some families a fortune.

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OpenAI—headed by former Reddit executive Sam Altman—established a partnership with the platform to cite Reddit output in ChatGPT answers, use Reddit ad slots for OpenAI promotion, and allow the social platform to employ OpenAI software for in-app features.

Read more on Slate

Under the new law, minors will need parental approval before they can download apps or make in-app purchases.

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The title was removed in August 2020 for violating Apple's policies by launching its own in-app payment system.

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This would have bypassed a 30% commission that the technology giant charges on all in-app purchases.

Read more on BBC