influencer
Americannoun
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a person or thing that influences.
The most powerful influencer of beliefs is direct experience.
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a person who has the power to influence many people, as through social media or traditional media.
Companies look for Facebook influencers who can promote their brand.
Etymology
Origin of influencer
First recorded in 1660–70; influence ( def. ) + -er 1 ( def. )
Explanation
Someone who uses their online reputation to prompt people to buy things is an influencer. Don't spend all your money on an expensive sweater just because it looked great on an influencer! Influencers are online celebrities, most of whom found their fame on social media platforms. The most popular influencers hold a lot of clout, whether they're publicizing a lifestyle, demonstrating a gadget, or modeling clothing. These internet stars can make a lot of money promoting products for big companies by using their influence over their followers. In addition to this recent definition of influencer, you can also use it for anyone who holds sway over other people's opinions or actions.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Brazilian influencer Virginia Fonseca is facing a lawsuit after recommending that her 56 million Instagram followers place a bet on Cape Verde beating Argentina during the World Cup.
From Barron's ● Jul. 17, 2026
Instagram, TikTok and Reddit boards are filled with roughly 1,000 comments regarding the Yerord Mas “ragequit” debate, some discrediting the restaurant and others the influencer.
From Los Angeles Times ● Jul. 13, 2026
On social media, he argues with politicians and recently posted a video with influencer Jake Paul.
From The Wall Street Journal ● Jul. 12, 2026
It was content from influencer Bryan Johnson that led to Simon "really caring" about his fertility.
From BBC ● Jul. 11, 2026
He taught there in Venice, was the master of Jacopo Bellini, and if not the teacher then the influencer of the Vivarinis of Murano.
From A Text-Book of the History of Painting by Van Dyke, John Charles
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
