influencer

American  

[in-floo-uhn-ser] / ˈɪn flu ən sər /

noun

1. a person or thing that influences.

   The most powerful influencer of beliefs is direct experience.

2. a person who has the power to influence many people, as through social media or traditional media.

   Companies look for Facebook influencers who can promote their brand.

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Etymology

Origin of influencer

First recorded in 1660–70; influence ( def. ) + -er ¹ ( def. )

Explanation

Someone who uses their online reputation to prompt people to buy things is an influencer. Don't spend all your money on an expensive sweater just because it looked great on an influencer! Influencers are online celebrities, most of whom found their fame on social media platforms. The most popular influencers hold a lot of clout, whether they're publicizing a lifestyle, demonstrating a gadget, or modeling clothing. These internet stars can make a lot of money promoting products for big companies by using their influence over their followers. In addition to this recent definition of influencer, you can also use it for anyone who holds sway over other people's opinions or actions.

Example Sentences

Bardella is so widely followed on social media that he has "himself become an influencer", said Lardellier.

From Barron's • Jun. 3, 2026

Valentine’s Day, along with a partnership with entrepreneur and influencer Hailey Bieber, helped sales during the company’s first quarter, the company said.

From MarketWatch • Jun. 2, 2026

“In the environment we’re in, you have to watch your money,” said Ashley Mixon, a 46-year-old beauty influencer and K-beauty fan.

From The Wall Street Journal • May 28, 2026

And this is what fan Julián says he likes about the influencer too.

From BBC • May 27, 2026

As an influencer of legislatures, he stands easily first in ability and achievement.

From The Boss and the Machine; a chronicle of the politicians and party organization by Orth, Samuel Peter

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