influencer

[ in-floo-uhn-ser ]

noun

a person or thing that influences: The most powerful influencer of beliefs is direct experience.
a person who has the power to influence many people, as through social media or traditional media: Companies look for Facebook influencers who can promote their brand.

Origin of influencer

First recorded in 1660–70; influence + -er¹

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

Over the last year, Bud Light has been posting memes to its social accounts and working with influencers to create them on a regular basis.
‘A different language’: Why venturing into meme-based marketing can be risky for brands | Kristina Monllos | August 28, 2020 | Digiday
When the two circuits strongly sync up, we’re likely to change our behavior due to social influencers.
This Is How Your Brain Responds to Social Influence | Shelly Fan | August 25, 2020 | Singularity Hub
It’s also recruited away some of TikTok’s most popular influencers, who now post to Triller dancing in Triller-branded merch.
A guide to the TikTokish apps that want to be the next TikTok | Abby Ohlheiser | August 6, 2020 | MIT Technology Review
So much so that Bose said General Mills would continue to pay influencers to promote its brands as part of a wider increase in spending on digital media.
For some brands, General Mills is prioritizing brand advocates over influencers | Seb Joseph | July 21, 2020 | Digiday
However, as influencers are human resources, there are some rules you should follow while creating partnerships with them.
How to get more leads on Instagram: 10 Highly effective tactics | Bhavik Soni | July 7, 2020 | Search Engine Watch

The man I knew as the most charismatic influencer became insatiably lonely.
No One Ever Loses to Cancer | Dushka Zapata | October 8, 2014 | THE DAILY BEAST
This source and others pointed to the site JustJared as nipping at Hilton's heels as a music industry influencer.
Has Perez Lost His Touch? | Peter Lauria | June 23, 2010 | THE DAILY BEAST
Huston writes in the book that Ara Gallant was "an influencer, a mentor, an advisor, a director, a comrade in arms."
The Man Who Created Disco Beauty | Isabel Wilkinson | March 31, 2010 | THE DAILY BEAST
The walking-backward student tour guide was the single largest influencer.
How Kids Really Choose a School | Steve Cohen | June 26, 2009 | THE DAILY BEAST
He will be the prime influencer in everything, and we may depend upon him as a man equally enlightened and liberal.
The Diplomatic Correspondence of the American Revolution, Volume X (of 12) | Various
Ni les objurgations de ses amis, ni les pleurs de Miriota, n'avaient pu influencer le forestier.
Le chteau des Carpathes | Jules Verne
As an influencer of legislatures, he stands easily first in ability and achievement.
The Boss and the Machine | Samuel P. Orth
Costa was not unlikely the real founder, or, at the least, the strongest influencer of the Bolognese school.
A Text-Book of the History of Painting | John C. Van Dyke

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