influencer

American  

[in-floo-uhn-ser] / ˈɪn flu ən sər /

noun

1. a person or thing that influences.

   The most powerful influencer of beliefs is direct experience.

2. a person who has the power to influence many people, as through social media or traditional media.

   Companies look for Facebook influencers who can promote their brand.

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Etymology

Origin of influencer

First recorded in 1660–70; influence ( def. ) + -er ¹ ( def. )

Example Sentences

For influencers and podcasters who discuss sometimes novel techniques to optimize health and fitness, underwear is the latest in a line of favorite topics, after things such as protein intake, sunlight exposure and seed oils.

From The Wall Street Journal

Extraditing a TikTok influencer on a private jet from Spain at a cost of nearly £16,000 was the only viable option, a police force has said.

From BBC

He has looked into streaming games on YouTube and collaborating with influencers on Twitch and TikTok.

From BBC

District judge Julie Cooper said she was not prepared to order the social media influencer to repay all of the flight costs because the use of a private jet was "not necessary or proportionate".

From BBC

Italian fashion influencer Chiara Ferragni was acquitted Wednesday of aggravated fraud over charity endorsement deals in a case that has led to greater regulation of the sector in Italy.

From Barron's

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