influencer

[ in-floo-uh n-ser ]
/ ˈɪn flu ən sər /

noun

a person or thing that influences: The most powerful influencer of beliefs is direct experience.
a person who has the power to influence many people, as through social media or traditional media: Companies look for Facebook influencers who can promote their brand.

Origin of influencer

First recorded in 1660–70; influence + -er1
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

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