influencer

American  

[in-floo-uhn-ser] / ˈɪn flu ən sər /

noun

1. a person or thing that influences.

   The most powerful influencer of beliefs is direct experience.

2. a person who has the power to influence many people, as through social media or traditional media.

   Companies look for Facebook influencers who can promote their brand.

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Etymology

Origin of influencer

First recorded in 1660–70; influence ( def. ) + -er ¹ ( def. )

Example Sentences

The idea, which took root quickly among users and influencers, is that America is a tough place to survive because a single stroke of bad luck can derail your life.

From BBC

Google kept the company’s original YouTube Partner Program, allowing creators to earn money from ads on their videos, practically creating the new category of influencer.

From The Wall Street Journal

Cash bouquets have been popularised by celebrities and online influencers, who often share videos of themselves presenting such gifts.

From BBC

Celebrities have been offering condolences to influencer Lorna Luxe, after she revealed her husband, John Andrews, had died aged 64.

From BBC

Regardless of how promising the conceit may seem — it’s based on a book titled “Once Upon a Time: The Captivating Life of Carolyn Bessette-Kennedy,” after all — this is American history for fashion influencers.

From Salon

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