influencer
Americannoun
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a person or thing that influences.
The most powerful influencer of beliefs is direct experience.
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a person who has the power to influence many people, as through social media or traditional media.
Companies look for Facebook influencers who can promote their brand.
Etymology
Origin of influencer
First recorded in 1660–70; influence ( def. ) + -er 1 ( def. )
Explanation
Someone who uses their online reputation to prompt people to buy things is an influencer. Don't spend all your money on an expensive sweater just because it looked great on an influencer! Influencers are online celebrities, most of whom found their fame on social media platforms. The most popular influencers hold a lot of clout, whether they're publicizing a lifestyle, demonstrating a gadget, or modeling clothing. These internet stars can make a lot of money promoting products for big companies by using their influence over their followers. In addition to this recent definition of influencer, you can also use it for anyone who holds sway over other people's opinions or actions.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Google also maintains an influencer network of more than 6,000 teachers, offering them “Certified” badges for attending its workshops about Google tools.
From The Wall Street Journal ● Oct. 1, 2026
DIY influencer Jasmine Gurney has documented an impressive and exhausting sounding list of tasks on Instagram.
From BBC ● Sep. 29, 2026
This is what it means to spend 40 years being America’s original influencer.
From Salon ● Sep. 27, 2026
A representative for the influencer told the Bulwark that Peters “has not been physically served” and dismissed the outlet’s reporting.
From Los Angeles Times ● Sep. 22, 2026
Costa was not unlikely the real founder, or, at the least, the strongest influencer of the Bolognese school.
From A Text-Book of the History of Painting by John Charles Van Dyke
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
