lure
noun
anything that attracts, entices, or allures.
is luring
-
present progressiveof lure (3rd person singular).present progressive
Used to describe an ongoing action or state that is currently taking place in the immediate present.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Europe is luring them in with a variety of programs that incentivize emigration, such as the European Commission’s €1.25 billion “Choose Europe for Science” initiative.
From Barron's ● Apr. 16, 2026
And Abu Dhabi’s government is luring crypto startups to set up shop in the city’s financial center by offering early financing, free office space and other perks.
From The Wall Street Journal ● Dec. 14, 2025
But the spectacular rise in benchmark sovereign yields since late 2020 is luring funds back to public markets, said Sivapalan.
From Reuters ● Aug. 21, 2023
In San Diego, Westfield UTC shopping center is luring in players by converting a space on the property into three regulation-sized outdoor courts.
From Los Angeles Times ● Jun. 28, 2023
I can’t help but feel like the spider is luring the fly into a trap.
From "Split the Sky" by Marie Arnold
